Alex Connellan

Recent Posts

4 easy steps to getting your business started on Twitter

Posted by Alex Connellan on Sat, Feb 21, 2015 @ 07:00 AM

Here at Margin Media, we've talked about the intricacies of social media marketing, provided examples of successful marketing campaigns, and what it takes to succeed in the digital realm. Today's article, however, will take it back a notch in order to slow down and focus on the basics; more specifically, the basics on how to get your business started on Twitter.

To get started, it's always best to decide which account to use. I highly recommend using the following steps on both your personal account and your business's account, because the purpose of the business's account is to acquaint people with the business and everything on the outside, while your personal account is more transparent.

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Topics: Social Media News & Strategies

Panasonic creates its own Virtual Reality headset

Posted by Alex Connellan on Mon, Feb 16, 2015 @ 12:20 PM

Given the latest craze in Augmented and Virtual Reality, it's interesting to see which companies are investing in the increasingly popular technology. The Oculus Rift started the current craze, followed by Sony's gaming counter in Project Morpheus, the Google Glass's attempt at Augmented Reality, and Microsoft's HoloLens. Now, the latest company to try their hand at Augmented and Virtual Reality is Panasonic with their very own VR headset.

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Topics: Technology

#IDARB shows you how to listen to your audience

Posted by Alex Connellan on Tue, Feb 10, 2015 @ 11:30 AM

When marketing any product or service, it is imperative that the company in question builds up a solid relationship with its consumer-base. This includes drawing in potential customers, interacting with those who are already involved with the company and, most of all, keeping all of them in the loop. When developers Other Ocean began creating their latest video game #IDARB, they did all of the above in the most textbook example of consumer-involvement and interaction.

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Topics: Social Media News & Strategies, Public Relations

Twitter CEO admits to poor anti-trolling efforts

Posted by Alex Connellan on Fri, Feb 06, 2015 @ 12:25 PM

Given the internet's tendency to give all the wrong people platforms through which to troll and spout offensive filth, many websites have systems in place to filter out those who are lurking for the wrong reasons. Infamously, Twitter has failed on several occasions to introduce its own such a system to weed out these types of users. However, this may change very soon.

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Topics: Social Media News & Strategies, Social Issues, Technology

5 steps to an effective digital marketing strategy

Posted by Alex Connellan on Thu, Feb 05, 2015 @ 10:16 AM


Recently, I discussed some key components of a social media campaign, and how they all fit together
. This week, I'll talk about how to take those components and turn them into a 5-step plan to a fantastic digital marketing strategy.

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Topics: Online Advice, Guide to Content Marketing, Generating & Nurturing Leads

What we know about Microsoft's HoloLens

Posted by Alex Connellan on Sat, Jan 31, 2015 @ 07:00 AM

At the Windows 10 conference last week, Microsoft revealed a piece of technology very few saw coming - the HoloLens. The HoloLens is an augmented reality headset that essentially meshes technology with the physical world. While its usefulness and potential are largely still being explained, here are a few things we know about it so far.

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Topics: Technology

6 key components of a social media campaign

Posted by Alex Connellan on Tue, Jan 27, 2015 @ 01:06 PM

If you're a business connected to the internet, then the chances are incredibly high that have at least one social media account. What many businesses - from small startups to large corporations - are learning is that social media isn't just a place to blast marketing propaganda to their followers; instead, it's a realm in which they can hold a conversation, and engage with their consumers in a long-form campaign. Here are 6 key components of maintaining a social media marketing campaign.

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Topics: Social Media News & Strategies

Highlights from Microsoft's Windows 10 Keynote

Posted by Alex Connellan on Fri, Jan 23, 2015 @ 11:54 AM

Microsoft has been building up to its Windows 10 Keynote for a number of months now, teasing the public with tidbits and leaks of information. In spite of that, no one was prepared for what the company delivered when it finally arrived. In summary of the show, here are some highlights of what Microsoft has in store for the future of Windows.

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Topics: Technology

5 ways the hashtag has evolved

Posted by Alex Connellan on Wed, Jan 21, 2015 @ 06:30 AM

 

The emergence of social media and the digital age ushered in an unprecedented form of communication: the hashtag.

Popularised by Twitter, and later adopted by Facebook, Instagram, and a slew of other social media websites, hashtags have a surprising range of uses for such a deceptively simple notion. When one applies a hashtag in front of a word or phrase, they open up themselves and their statement to layers of criqitue, analysis, and subtext, whether intentional or otherwise.

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Topics: Social Media News & Strategies

Leaked images reveal Windows 10 task bar and Spartan web browser

Posted by Alex Connellan on Thu, Jan 15, 2015 @ 08:30 AM

After officially announcing Windows 10, Microsoft has kept fairly quiet on details of its upcoming OS, choosing instead to wait until their Redmond event on 21st January to share the rest with the world. However, it seems that someone has managed to snap a screenshot of Microsoft's upcoming web browser, code-named 'Spartan', and the redesigned task bar for Windows 10.

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Topics: Technology

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