The Latest in #Digital

With people becoming more familiar with navigating the online environment, elements such as underlined hyperlinks and raised buttons are becoming less pertinent to ensure a good user experience (UX). Instead, the growing trend towards flat design is making things simpler than ever, with its strong focus on colour and minimalism.

Fans of gorey TV series The Walking Dead recently flocked to trade their own blood for some merchandise at the show’s Blood Store in Portugal. The white medical beds, needles and blood bags, - used to make the blood/money transfer complete - took the concept store to the next level. The unusual campaign was a collaboration between FOX Portugal, ad agency Torke+CC and the national blood bank institute IPST, to launch Season 4 of the show.

Taking your kids to the beach can go from sunny dream to frantic nightmare very quickly if they go missing. With this insight, Nivea developed an app that links a bluetooth bracelet with the Nivea Sun Protege app to track your child while they play, and alert you if they wander too far away from you. Developed by FCB Brazil, the campaign was designed to further connect Nivea’s brand identity with their tagline “Nivea Protects”.

Ever wondered where your charity donations are going?

As someone who does a lot of walking, my parents tend to worry about me, especially considering the amount of media attention surrounding the confronting issue of women becoming the victims of attacks while walking home. Whilst I have never had any trouble myself, sticking to the brightly lit main streets and trying to keep reasonable hours, I would welcome a little extra safety net to ensure my safe delivery home.

One day, when I’m feeling nostalgic, I will be able to search Google Maps for the home I live in now and select this very year, to see it as it was. This is thanks to the new feature of Google Maps called 'Time Machine', which now allows you to select a date when in Street View. Although data currently only dates back to 2007, Time Machine is still something to get excited about. Imagine the possibilities!

Publicised by Time Magazine as Facebook's plan “to crush Twitter”, the new FB Newswire page is a primary social media resource for breaking news. Partnered with NewsCorp-owned Storyful, FB Newswire provides photos, videos and status updates that journalists can use to create their own stories. Verified and discovered by Storyful, the content is readily available to be embedded and shared.

Aimed to address one of the major problems when it comes to eliminating bullying - that more often than not the victims are afraid to seek help - “Share it to end it” encourages victims to speak up with its clear message.

The big idea behind the social media-driven campaign is intelligently reflected in the delivery of the video. Each time the video is shared, it becomes shorter; designed to completely disappear after it has been shared 100,000 times.

Designed to attract attention to their respective brands, these PR stunts did more than just get people talking ... people wanted to get involved! Here are five of the best PR campaigns to have come out recently.

Responsible drinking campaigns have always been a tough sell. Launched via social media in February this year, the How to Drink Properly campaign by Clemenger BBDO Melbourne certainly takes a different approach to encourage responsible drinking.