Claire Matthews

Recent Posts

Black Friday Tips: The Benefits of Running an Early Access Campaign

Posted by Claire Matthews on Thu, Nov 09, 2023 @ 02:00 PM


Black Friday is just around the corner. This means now is the time to prepare your sales strategy and set up your ecommerce business for success. 

Black Friday is hugely competitive for ecommerce businesses. If you want your store to stand out from the crowd, then you need to think strategically about your sale and how you will reach out to your customers. 

One way to cut through the noise and secure sales for your brand is to run an early access campaign. 

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Topics: ecommerce, sales, marketing tips, Black Friday, ecommerce marketing, 2023

Social Commerce and the Rise of Live Shopping in Australia

Posted by Claire Matthews on Wed, Nov 01, 2023 @ 10:29 AM


In ecommerce, it can be challenging to keep up with the latest trends and technologies. In this blog, we’re exploring trends in social commerce and live shopping to keep you updated.

Social commerce is the use of social media platforms like Facebook and Instagram to market and sell products. It allows customers to make purchases directly from their social media apps, without needing to visit your website.  

Social commerce is fast and easy. For example, whilst scrolling through Instagram, you could see a set of skin care products, tap Shop Now, add it to your shopping cart and checkout within the app.  

Social shopping is becoming hugely popular for ecommerce stores. Let's dive in to see how you could use it for your store.

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Topics: social media, social media marketing, ecommerce, engagement, social proof, social commerce, ecommerce marketing, 2023, live shopping

Unleashing Productivity in Your Office Space: Case Study

Posted by Claire Matthews on Thu, Jul 20, 2023 @ 09:57 AM


Do you work in an office space? Do you ever find it difficult to concentrate or get things done? This can be because of your office’s poor acoustics. 

Office acoustics can have a significant impact on the workflow of your team. A noisy space can be distracting and stressful, whilst a quiet space can be efficient and productive. 

At Margin, we recently worked with the team at Acoustic Solutions Store to complete a renovation project to transform our office space into an acoustical oasis. Learn more in this blog!  

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Topics: 2023, acoustics solutions, marketing agency, productivity, office, acoustics, Brisbane

10 Ways to Maintain your Shopify Store’s Sales Momentum After EOFY

Posted by Claire Matthews on Wed, Jun 21, 2023 @ 03:21 PM


Have you just finished running an end of financial year sale for your ecommerce store? Are you wondering how to keep this sales momentum going? 

The good news is that the end of EOFY doesn't have to mean the end of sales and growth for your store. In this blog, we will discuss 10 effective strategies to help you maintain sales momentum and continue driving revenue after EOFY.

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Topics: online shopping, ecommerce, sales, marketing tips, Shopify, ecommerce marketing, 2023, eofy

7 Tips for Supercharging your Ecommerce EOFY Sale

Posted by Claire Matthews on Thu, Jun 08, 2023 @ 03:31 PM

The end of the financial year (EOFY) presents a prime opportunity for ecommerce businesses to boost their sales and revenue. By strategically planning and executing your EOFY sale, you can attract new customers, entice repeat buyers, and achieve your financial goals. 

In this blog, we'll explore seven valuable tips to supercharge your ecommerce EOFY sale. From crafting compelling offers to leveraging digital marketing tactics, these tips will help you make the most of this critical sales period and drive your business towards success.

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Topics: online shopping, electronic direct mail, ecommerce, email marketing, onsite retargeting, sales, paid search, ecommerce marketing, 2023, eofy

5 Powerful Shopify Extensions for Boosting Your Sales

Posted by Claire Matthews on Thu, Jun 01, 2023 @ 02:51 PM


Are you looking for a way to add more functionality to your Shopify store and boost your sales? One way to do this is through adding Shopify extensions. 

Extensions can help you to improve customer satisfaction, increase sales, collect more leads, and more. However, there are so many extensions available that it can be tricky to decide which ones are best for your store. 

That’s why we’ve put together this article. We’re sharing 5 powerful Shopify extensions that you can use to enhance your store and take your business to new heights.

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Topics: Apps, online shopping, ecommerce, Website Design, sales, Shopify, ecommerce marketing, 2023, extensions

How to Market your Brand on TikTok in 2023

Posted by Claire Matthews on Thu, Mar 23, 2023 @ 09:00 AM


Are you looking for a fresh and exciting way to market your ecommerce brand in 2023? If so, you might want to consider TikTok. This social media platform has exploded in popularity over the past few years and is showing no signs of slowing down. 

In this blog, we will show you how to market your brand on TikTok in 2023, using the latest techniques. From leveraging user-generated content to embracing ecommerce features, we’ll cover everything you need to know to succeed on this dynamic platform.

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Topics: Social Media News & Strategies, social media, influencer marketing, social media marketing, ecommerce, social commerce, ecommerce marketing, 2023

Why you Need AI in your Copywriting Toolkit

Posted by Claire Matthews on Thu, Mar 16, 2023 @ 12:10 PM


If you’re running an ecommerce store, you’ll know that taking the time to write compelling copy to market your products can be challenging.  

Whether you’re writing product descriptions, social media posts, or PPC ads, there’s a huge amount of work involved. The repetitive nature of these tasks can also drain your creativity. This is where AI copywriting comes in handy.

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Topics: Guide to Content Marketing, Algorithm, content, artificial Intelligence, Content marketing, ecommerce, Copywriting, content strategy, ecommerce marketing, 2023, AI

How to use AI to Grow your Social Media Following

Posted by Claire Matthews on Thu, Mar 09, 2023 @ 09:00 AM


Social media has become an integral part of marketing for ecommerce businesses. It provides an opportunity to reach a large audience and build brand awareness.

Building a following on social media takes time and effort. Fortunately, artificial intelligence (AI) is helping businesses to grow their social media following more efficiently. 

In this blog, we'll discuss how you can use AI to grow your social media following and boost your ecommerce business.

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Topics: Social Media News & Strategies, Technology, social media, chatbots, live chat, social media marketing, ecommerce, engagement, social proof, social commerce, ecommerce marketing, 2023, AI

5 Must-Have AI Tools to Boost Sales

Posted by Claire Matthews on Thu, Mar 02, 2023 @ 10:18 AM


Looking for a way to ramp up your ecommerce store and boost your sales for 2023? The answer is: artificial intelligence.

There are a number of AI tools available that are built specifically for ecommerce and can make your life easier. In this blog, we’re exploring our top 5 must-have AI tools to boost your sales and streamline your online store.

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Topics: online shopping, artificial Intelligence, ecommerce, optimisation, online tools, Shopify, ecommerce marketing, 2023, AI

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