Claire Matthews

Recent Posts

10 Christmas Ecommerce Marketing Campaigns to Boost your Sales

Posted by Claire Matthews on Fri, Nov 19, 2021 @ 01:33 PM

 

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The most wonderful time of year is fast approaching, and that means now is the perfect time to start preparing your ecommerce marketing campaigns.

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Topics: ecommerce, christmas, sales, Shopify

7 Top Cyber Monday Campaigns for Ecommerce

Posted by Claire Matthews on Tue, Nov 09, 2021 @ 02:41 PM

 

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Cyber Monday is a great opportunity to drive sales for your ecommerce business. But, with so much competition, how will you make your campaign stand out from the crowd?

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Topics: ecommerce, marketing tips, campaign, cyber monday

How to Run a Successful Black Friday Campaign for your Online Shop

Posted by Claire Matthews on Wed, Oct 27, 2021 @ 03:01 PM

 

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If you’re running an online shop, now is the perfect time to start preparing your sales campaigns for Black Friday.

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Topics: ecommerce, sales, Black Friday, campaign

How to Leverage SMS Marketing for your Ecommerce Business

Posted by Claire Matthews on Tue, Oct 05, 2021 @ 10:01 AM

 

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If you’re running an ecommerce business, chances are you’re looking for more effective ways to reach customers and increase your sales. If so, SMS marketing is for you!

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Topics: digital marketing, ecommerce, engagement, conversion, business, SMS marketing, text

Top Apps to use with your Shopify Store

Posted by Claire Matthews on Wed, Aug 25, 2021 @ 03:05 PM

 

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If you’re running an ecommerce store on Shopify and looking for ways to improve your shop and increase your sales, then apps are the way to go.

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Topics: Apps, marketing, online shopping, Amplify, ecommerce, 2021, sales, Shopify

The Customer Journey - Why it's so Important to the Success of your Business

Posted by Claire Matthews on Wed, Aug 04, 2021 @ 09:40 AM

 

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The customer value journey is about turning strangers into super-fans of your business. 

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Topics: digital marketing, optimisation, 2021, business, customer journey, success

How to Rank Higher on Google Maps

Posted by Claire Matthews on Tue, Jul 20, 2021 @ 09:00 AM

 

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Ranking on Google Maps is a useful tool for marketing your business. It can help you get discovered by new customers, stand out from competitors and generate more business. 

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Topics: digital marketing, seo, marketing tips, google maps, ranking

Organic vs Paid Marketing: Which is best for my business?

Posted by Claire Matthews on Tue, Jul 13, 2021 @ 03:00 PM

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Digital marketers often debate which is better: organic or paid marketing. If you're a business owner, you're probably wondering which should you invest in.

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Topics: Content marketing, digital marketing trends, 2021, paid search, business, organic marketing

What are Multi-Channel Funnels and why are they important to track?

Posted by Claire Matthews on Wed, Jun 23, 2021 @ 10:41 AM

 

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As a business owner, it can be a challenge to figure out which of your marketing efforts are being effective across multiple platforms. 

For example, do you know how your customers are converting?

To get more clarity about how your marketing channels drive conversions, look no further than the Google Analytics Multi-Channel funnels.

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7 Ways to Keep your Website Secure

Posted by Claire Matthews on Thu, Jun 10, 2021 @ 02:53 PM

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Your website is highly valuable to your customers and your business. It’s one of your most important assets, but can also be attractive to hackers. So, how can you protect your website?

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Topics: digital marketing, Website Design, 2021, marketing tips, website security, how to

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