Claire Matthews

Recent Posts

Build Customer Trust with this Shopify Store Checklist

Posted by Claire Matthews on Thu, Feb 23, 2023 @ 09:00 AM


Building customer trust is crucial for running a successful ecommerce store. If your visitors don’t feel safe and welcome, then they are unlikely to stay around and make a purchase.

When your customers have trust in your store and your brand, you can expect:

  • Higher conversions and sales
  • Fewer cart abandonments 
  • More repeat purchases
  • Stronger brand loyalty

So, how do we achieve this? In this blog, we’re sharing our checklist for building customer trust on your Shopify store.

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Topics: marketing, online shopping, ecommerce, online tools, marketing tips, Shopify, ecommerce marketing, 2023, checkout

The Pros and Cons of Selling on Online Marketplaces

Posted by Claire Matthews on Thu, Feb 09, 2023 @ 09:25 AM


Looking for another way to reach your ecommerce customers? If so, it might be time to consider selling your product through online marketplaces.

Marketplaces are like the shopping centres of the internet. They are essentially a digital platform where you can list your products alongside other vendors or sellers. 

If you’re thinking of selling your product through a marketplace, then it’s important to choose the right platform. In this blog, we’re sharing the pros and cons of selling on online marketplaces to help you make the right decision for your ecommerce business.

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Topics: online shopping, ecommerce, ecommerce marketing, 2023, marketplace

Ecommerce Trends to Watch in 2023

Posted by Claire Matthews on Fri, Feb 03, 2023 @ 09:17 AM

As we settle into the new year, you may be wondering what the future looks like for ecommerce. Whilst we don’t have a crystal ball that can predict the future, we can share some insight into the latest trends in ecommerce and what we expect to see in 2023.

We're looking at the state of ecommerce this year, the rise of social commerce, the growth of virtual shopping experiences, and the push for sustainability. Then, we're sharing our tips on how to prepare your store for the future. 

Let's dive in!

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Topics: digital marketing, ecommerce, digital marketing trends, ecommerce marketing, 2023

7 Tips for a Seamless Checkout Experience for your Shopify Store

Posted by Claire Matthews on Thu, Jan 12, 2023 @ 02:43 PM


Have you ever visited an online store, and almost bought something, but were frustrated by a complex checkout process and gave up?

This is known as cart abandonment. It can cause ecommerce stores to lose $18 billion in yearly sales revenue. In Australia, almost 75% of shoppers abandon their carts. This means that three quarters of visitors leave a site without completing their purchase. 

If you’re running an ecommerce store, then you need to think about your customers’ experience. Providing a seamless checkout is crucial for reducing cart abandonment, and recovering your sales. 

Let's look at our tips for creating a seamless checkout experience for your store.

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Topics: online shopping, ecommerce, Shopify, ecommerce marketing, 2023, checkout

Black Friday By the Numbers 2022

Posted by Claire Matthews on Thu, Dec 01, 2022 @ 04:09 PM


Phew! That’s Black Friday all wrapped up for another year. Now that it’s over, you may be wondering just how successful the event was.

In this article, we’re sharing all the latest stats from BF 2022. 

Let’s start by looking at the ecommerce sector, specifically at Black Friday on Shopify.

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Topics: Digital Marketing Statistics, online shopping, ecommerce, Shopify, Black Friday, cyber monday, 2022, ecommerce marketing

3 Email Campaigns to Run for Black Friday

Posted by Claire Matthews on Thu, Nov 10, 2022 @ 04:20 PM


Black Friday is a little over two weeks away! That means now is the crunch time for preparing your ecommerce store and your email marketing campaigns.

During Black Friday, most brands will send email marketing campaigns to announce their sales, generate hype, and drive traffic to their website. 

In this blog, we’re sharing 3 types of email campaigns that you should be running for Black Friday, to help your store stand out from the crowd.

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Topics: All Things Email Marketing, electronic direct mail, automated marketing, ecommerce, engagement, email marketing, Black Friday, campaign, abandoned cart, ecommerce marketing

Black Friday Checklist: How to Prep your Ecommerce Store

Posted by Claire Matthews on Thu, Oct 20, 2022 @ 03:22 PM


Black Friday is just around the corner. If you’re running an ecommerce store, then now is the time to get ready.

The last three months of the year can be the most profitable for ecommerce retailers. The sales season starts from Black Friday and continues until after Christmas and New Year’s. 

Held on 25 November, Black Friday is an American sales event that is growing in popularity in Australia. It is an important opportunity for ecommerce stores to kickstart their sales for the festive season. 

Black Friday is highly competitive, so if you want your store to perform, then you need to be prepared. Follow our checklist to prepare your ecommerce store for success. 

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How Chatbots Can Improve Your eCommerce Business

Posted by Claire Matthews on Tue, Oct 18, 2022 @ 04:03 PM


We’ve all seen them, that little box that pops up in the corner of your screen: ‘Hey there! How can I help you?’ 

You may engage, have your query solved, or you may experience conversational ping-pong with a chatbot that does not provide the answers you need. 

As an eCommerce business owner, you may think chatbots are a good, but ultimately unnecessary addition to your website and/ or campaigns. I’m here to tell you you’re wrong. 

Chatbots can revolutionise your customer service and give your business a competitive edge. Let's dive into how chatbots can improve your ecommerce business.

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Topics: marketing, digital marketing, chatbots, ecommerce, engagement, customer journey, Shopify, 2022, ecommerce marketing

5 of the Best Ecommerce Marketing Campaigns of 2022

Posted by Claire Matthews on Thu, Sep 29, 2022 @ 03:27 PM


The ecommerce marketplace is continually getting more noisy and more crowded. If you want your brand to stand out, then you’re going to need a powerful marketing campaign.

In this blog, we’re sharing some of the best ecommerce marketing campaigns we have seen in 2022 to inspire you. 

Plus, we're sharing our thoughts on how to create your own campaign and make your brand shine. Let's dive in! 

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Topics: social media, Content marketing, strategy, social media marketing, ecommerce, social proof, social commerce, campaign, 2022, ecommerce marketing

How to Set up a Facebook Business Page the Right Way

Posted by Claire Matthews on Fri, Sep 23, 2022 @ 01:34 PM


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Topics: Generating & Nurturing Leads, Facebook, marketing, social media marketing, ecommerce, business

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