David Murton

Recent Posts

How to craft great content for your brand online

Posted by David Murton on Thu, Feb 18, 2016 @ 11:31 AM

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Read time: 4 - 5 minutes

Creating great content online can be a challenge, especially when you need to do so on a regular basis. Unlike other marketing channels, your online presence is something you need to constantly nurture and utilise to attract your ideal audience. If you do find it challenging to create effective content or are stuck on how to map out a constant flow of digital content, this blog offers you a few ideas that should help.

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Topics: Social Media News & Strategies, Online Advice, Guide to Content Marketing

Two-step authentication is coming to Instagram

Posted by David Murton on Wed, Feb 17, 2016 @ 02:53 PM

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Instagram has been busy over the past few weeks, finally rolling out multi-account sign in to all users. Now, Instagram is in the process of rolling out a significant security update that many have been requesting: two-step authentication.

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Topics: Social Media News & Strategies, Apps

Private messaging and the rise of anonymous social media

Posted by David Murton on Fri, Feb 12, 2016 @ 01:03 PM

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Read time: 3 - 4 minutes

Anonymity and the internet. Nowadays, people are more concerned than ever about how much of what they do online can be captured, retained and used - be it by hackers or government bodies. While some may argue that things such as data retention can be used to protect against malicious online activity and in uncovering criminal movements, such operations also present concerns for legitimate online users (aka the majority of the population) who don't want to have their privacy and right to expression compromised.

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Topics: Social Media News & Strategies, Technology, Apps, The Big News

The ads of Super Bowl 50

Posted by David Murton on Mon, Feb 08, 2016 @ 12:11 PM

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Read time: 4 - 5 minutes

Super Bowl 50 is here. Watched by around 1 billion people every year, some watch for the game while some watch for the ads. Of course, some watch for both. Regardless, advertising is a big deal during the Super Bowl, as well as being incredibly expensive. So for those companies that do advertise during it, they want to make sure their ads are effective and entertaining. This year is Super Bowl 50, and plenty of big brands and big-named celebrities have come out to play.

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Topics: Entertainment, Advertising Tips

A week in Digital: 60-second Instagram ads & Google's ad-blocking wrath

Posted by David Murton on Thu, Feb 04, 2016 @ 10:52 AM

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Read time: 2 - 3 minutes

It's been yet another busy week in digital, so in today's article I'll be taking a look at two recent stories that have been making the rounds. Both have to do with the world of online mobile advertising, but they come from very different ends of the scale.

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Topics: Technology, Apps, The Big News

Twitter rolls out new home page for logged out users

Posted by David Murton on Wed, Feb 03, 2016 @ 02:02 PM

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Read time: 3 - 4 minutes

A couple of months back, news emerged that Twitter had expanded its ad offerings so that Promoted Tweets would show up for logged out usersThese promoted tweets would (and continue to) pop up within the feed of a Twitter profile when someone is viewing it without actually being signed into Twitter. While this step may help improve Twitter's profitability, it fails to address the issue of how to get more people to sign up for the service itself.

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Topics: Social Media News & Strategies

Bad website of the month (February '16): Tommy Wiseau Official Underwear

Posted by David Murton on Tue, Feb 02, 2016 @ 10:16 AM

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Read time: 3 - 4 minutes

Tommy Wiseau is an interesting man. If you know me, you know that I'm avid fan of his cult film The Room and that, by extension, I also wrote an article about the bad design of the film's official website. Then there's also the website for his critically panned sitcom The Neighbors. Regardless of whether you like his work or not (or even know about in the first place), it's hard to deny the ever-constant issues that plague his range of sites. So it's no surprise that his official website, which is more of an official merch/underwear website, is just as problematic as the rest.

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Topics: Desktop & Mobile Website Design

Australian Internet and Social Media Statistics (January 2016)

Posted by David Murton on Mon, Feb 01, 2016 @ 10:47 AM

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Read time: 2 - 3 minutes

Welcome! We're officially through the first month of 2016, so it's now time to see just how Australians used the internet and social media during the first 31 days of the new year. Numbers are current as of 31 January 2016.

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Topics: Social Media News & Strategies, Digital Marketing Statistics

4 important factors to heading a successful marketing team

Posted by David Murton on Mon, Jan 25, 2016 @ 10:40 AM

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Read time: 4 - 5 minutes

Do you want a marketing team for your business? If so, then there are some fundamentals you need to account for before you even start hiring. Remember that marketing (regardless of the platform) is a creatively-driven industry. It's also an industry that excels when supported by collaboration, helpful critiques and guidance, and fostered ideation.

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Topics: Online Advice, Social Issues, Business News

Facebook's testing a revised browser in its mobile app

Posted by David Murton on Tue, Jan 19, 2016 @ 10:15 AM

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Read time: 3 - 4 minutes

Last year, Facebook progressively pushed an update to its smart phone app across all devices that ensured external links would load through the app's own web browser. While this update has certainly helped keep users on the Facebook app even when viewing a story from a different webite, its main limitation exists in the fact that only the one link would load but offer no further functionality unless the user continued to click through various links discoverable through the launched site.

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Topics: Social Media News & Strategies, Apps

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