In 2017 we saw major advertiser departures from YouTube with companies like Amazon and Coca-Cola pulling ads from the platform after finding their content linked with terrorist and hate speech content.
A Survival Guide
As we have mentioned before, the Facebook Apocalypse is upon us. Another algorithm has been introduced that will prioritise content from friends and family while professional publishes will be pushed to the sidelines.
Your organic reach may begin to decline, but not to worry! Below we have prepared five simple social media marketing strategies to help navigate the End Times.
Image via. Thought Catalog
It seems bleak for social publishers on Facebook. In January, Facebook announced drastic changes to its news feed algorithm, prioritising content from friends and family. This was done in response to fake news and poor-quality content populating the social media juggernaut.
The Political Arena
Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.