Joseph D. Coleman

Recent Posts

YouTube: The Importance of Responsible Advertising

Posted by Joseph D. Coleman on Fri, Jun 15, 2018 @ 03:50 PM

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In 2017 we saw major advertiser departures from YouTube with companies like Amazon and Coca-Cola pulling ads from the platform after finding their content linked with terrorist and hate speech content.

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Topics: Advertising Tips, Algorithm, adpocalypse, youtube, content

5 Strategies to Survive the Facebook Apocalypse

Posted by Joseph D. Coleman on Wed, Apr 11, 2018 @ 03:43 PM

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A Survival Guide

As we have mentioned before, the Facebook Apocalypse is upon us. Another algorithm has been introduced that will prioritise content from friends and family while professional publishes will be pushed to the sidelines.

Your organic reach may begin to decline, but not to worry! Below we have prepared five simple social media marketing strategies to help navigate the End Times.

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Topics: Social Media News & Strategies, social media, Facebook, Reach, Apocalypse

The Facebook Apocalypse: New Algorithm and New Challenges

Posted by Joseph D. Coleman on Mon, Apr 09, 2018 @ 09:30 AM

Facebook algorithm challenges

Image via. Thought Catalog

It seems bleak for social publishers on Facebook. In January, Facebook announced drastic changes to its news feed algorithm, prioritising content from friends and family. This was done in response to fake news and poor-quality content populating the social media juggernaut. 

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Topics: Social Media News & Strategies, Facebook, Reach, Algorithm, Apocalypse

The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

Margin blog 3

The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

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Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing

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