Social marketers have for years understood the importance of scheduling posts to most effectively generate leads, but one platform refused to get on board. That was until February when various third party scheduling apps announced that direct publishing was now available on Instagram.
Topics: Online Advice, Business News, Advertising Tips, Reach, Instagram
Over the past few weeks, you may have heard some buzz about the General Data Protection Regulation (GDPR) but with its implementation fast approaching, now is the time to get acquainted with the European Union regulation.
When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.
Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.
Topics: Social Media News & Strategies, Online Advice, Technology, Apps, Evolution of Brands, social media, Instagram, customer interaction, twitter
When it comes to building a brand, the traditional approach has been conclusive of expensive advertising campaigns and big-budget corporate enterprise, but in this new era of social interaction, many brands are doing quite the opposite to great effect.
Topics: Business News, Advertising Tips, Evolution of Brands, social media, customer interaction, marketing, human brands
When Instagram announced last year that they would be rolling-out shoppable organic posts for a select number of businesses in the US, few Australian retailers took notice. Now that the facebook-owned image and video app’s shoppable feature has finally hit our shores, it’s time businesses prepped their pages for the social shopper.
Topics: Generating & Nurturing Leads, social media, Instagram, customer interaction, online shopping
It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.
Topics: Social Media News & Strategies, Online Advice, Advertising Tips, social media, customer interaction
With tech fans eagerly anticipating its release, just how does Samsung’s new Galaxy S9 flagship smartphone compare with other industry heavyweights?
Topics: Technology, smartphones
With over 100 million daily users and over 400 million snaps sent each day, there’s no doubt that Snapchat is taken the social media world by storm, but what does this mean for marketers?
Topics: Apps, Advertising Tips, social media, Reach, snapchat
The rise of E-Commerce has changed the way we shop for good, from electronics to clothes to cars, and we owe it all to industry giant eBay.
Topics: Business News, Evolution of Brands, customer interaction, customer service, online shopping
There’s no doubt Facebook has changed the way we engage with customers, but what about the way we hire? With over 65 million businesses on Facebook, it was only a matter of time before the social media giants unveiled a job search feature to match. Enter Facebook Jobs.
Topics: Social Media News & Strategies, Business News, social media, Facebook