Facebook, Twitter and Instagram are marketers most loved platforms. Pinterest often gets forgotten when it comes to digital marketing potential. However, with the recent introduction of a 'Promote' button to pins on business accounts in five different countries - including Australia - the list of reasons to advertise on Pinterest is expanding.
It’s hard to believe the changes that have happened since the creation of Google in 1995. In a few decades Google has found its self-transforming from a humble search engine to one of the largest companies in the world, leading the future of technology.
A lot has changed since the beginning of commercial advertising. One of the biggest changes that has occurred is the perceptions of both men and women. But, now, with gender-neutrality becoming the norm is gender-specific marketing reaching it's demise?
Your emails may contain some great content but if no one is even opening them in the first place then what's the point? From cluttered inboxes to an onslaught of notifications from other apps, emails are often and easily ignored, with many marketing emails going straight to trash before they even have a chance to be opened.
Topics: All Things Email Marketing
Last Sunday (22nd of April) commemorated international Earth Day, a day to appreciate the planet we live on and remind us of all the ways we can take care of it. Through the power of marketing, 5 brands in particular, created campaigns to give their customers an opportunity to participate in the event.
With 3 million active accounts in Australia, Twitter has become a great platform for customer engagement. Customers love interacting with brands they like, and really appreciate a response when they complain, with 96% of users being more likely to buy again after a good customer service experience on Twitter.
If you are unaware, and if you are you have been missing out, there is a large dog community on Instagram. There are thousands of accounts made by pet owners dedicated to their best friend.