Rachel Lee

Recent Posts

Potential changes on the way for Facebook Pages

Posted by Rachel Lee on Mon, Sep 14, 2015 @ 02:46 PM


Facebook could be considering some changes to the layout of its business Pages. It’s all tentative at present, but in this article, we’ll take a look at what the social media platform is currently testing.

Mari Smith, Facebook marketing and social media figure, posted about the changes using a screenshot she took of the Social Media Examiner Page.

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Topics: Social Media News & Strategies

Sony debuts world’s first 4K smartphone

Posted by Rachel Lee on Mon, Sep 07, 2015 @ 04:00 PM


In a move that enhances its users’ content consumption experience, Sony unveiled its new 5.5” Xperia Z5 Premium phone. In fact, the Z5 Premium is one of a trio of the new Z5 range of phones, sitting on the luxurious end of a line that includes the standard Z5 (5.2”) and the Z5 Compact (4.6”). For this post, however, I'll be focusing on the features of the Z5 Premium, which is hailed as the world’s first 4K phone.

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Topics: Technology

Interview with David Murton, Lead Copywriter at Margin Media

Posted by Rachel Lee on Mon, Aug 31, 2015 @ 02:50 PM


With Content Marketing Month almost at a close, I spoke to Margin Media's very own Lead Copywriter, David Murton. Here's what he had to say about content marketing and the variety of challenges and opportunities it presents.

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Topics: Guide to Content Marketing

Burger King’s Win: The McWhopper Proposal

Posted by Rachel Lee on Fri, Aug 28, 2015 @ 04:55 PM


In its most recent marketing campaign, Burger King (BK) has made a highly publicised effort to ask for McDonald’s (McD’s) partnership to create a “McWhopper”, an amalgamation of McDonald’s Big Mac and Burger King’s Whopper burger.

The #McWhopperProposal plan was to sell this special burger at a pop-up restaurant in Atlanta for one day, with all profits going to Peace One Day, a non-profit group that seeks to raise awareness of the International Day of Peace (21 September). McDonald's has since declined the proposal. Although Burger King may have lost McD’s support, the campaign has been a big win for the company in a number of ways.

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Topics: Social Media News & Strategies, Business News, Public Relations

4 ways to measure content marketing success

Posted by Rachel Lee on Mon, Aug 24, 2015 @ 11:44 AM


So, you’ve taken the time to curate great content for your website. How well are your content marketing efforts working for you? In this blog post, we’ll go through four simple ways of measuring content marketing success.

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Topics: Guide to Content Marketing

5 effective content types for blog posts

Posted by Rachel Lee on Tue, Aug 18, 2015 @ 10:30 AM


You’ve very likely heard the oft-chanted mantra that 'Content is king'. But what type of content is king? Is it always textual? Thankfully, the answer is no. There are different content types that can get the job of communicating a message to your readers done as well as text-dominant blog posts. We’ll show you five types to add some variety to your typical text and image blog post.

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Topics: Guide to Content Marketing

5 ways to increase website traffic and leads

Posted by Rachel Lee on Mon, Aug 17, 2015 @ 02:10 PM


Businesses are always looking to attract visitors to their website in the hope of generating leads that will ultimately convert into a profitable customer base. In this post, we share 5 ways of increasing website traffic and leads to your website.

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Topics: Social Media News & Strategies, Guide to Content Marketing, SEO Resources

3 examples of great content marketing on social media

Posted by Rachel Lee on Tue, Aug 11, 2015 @ 09:18 AM


If you own a business, you’re probably well acquainted with the importance of content marketing (if not, we’ve got that covered in this post here. But what exactly does good content marketing look like on social media? We’ll take you through three stellar examples of businesses – Intrepid Travel, Lorna Jane and Commonwealth Bank - that hit the nail on the head when it comes to crafting great content on social media. We’ve also included some general takeaway tips from these examples that you can use for customising content for your business's specific audience.

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Topics: Social Media News & Strategies, Guide to Content Marketing

9 ways to grow your LinkedIn presence

Posted by Rachel Lee on Tue, Aug 04, 2015 @ 09:44 AM


If there’s one social network you should be investing in for expanding your professional presence on the internet, it’s LinkedIn. In this article, I'll be taking you through nine ways to grow “Brand You”.

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Topics: Social Media News & Strategies

4 upcoming Brisbane marketing events in August & September

Posted by Rachel Lee on Thu, Jul 30, 2015 @ 02:53 PM


According to a common adage, two heads are better than one. So imagine the synergy that comes with a room filled with multiple heads of creative professionals! If you’re a marketer, social media entrepreneur, digital or communication professional, this list is for you. Here we list four Brisbane marketing events to be held this August and September. They're the perfect opportunity to meet with like-minded individuals and learn a few things along the way. We're keeping the information to-the-point, but you can learn more about them by clicking through on their respective links.

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Topics: Business News

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