Sarah Phipps

Recent Posts

How Will Facebook Creator Studio Affect Your Marketing?

Posted by Sarah Phipps on Tue, Oct 08, 2019 @ 01:58 PM

shutterstock_1493020529

Keeping up with Facebook and Instagram updates is it’s own project, but keeping up with your own Facebook pages is a full time job.

It’s hard to keep up with what content is performing best, and there are probably features in Facebook that you don’t even know about, because you just don’t have the time to keep track. BUT - what if you could?

Read More

A Quick Guide to Using Facebook Messenger Ads for Your Business

Posted by Sarah Phipps on Wed, Oct 24, 2018 @ 09:04 AM

shutterstock_542946190

We all know that customer support is changing, and using Facebook Messenger as a marketing tool is a natural progression in the world of digital. When used correctly, Facebook Messenger is a tool that can be used to harness the full marketing potential of your business.

Read More

Topics: Social Media News & Strategies, Generating & Nurturing Leads, facebook messenger

3 Ways To Use Instagram Stories for B2B Lead Generation

Posted by Sarah Phipps on Fri, Oct 19, 2018 @ 11:59 AM

shutterstock_1068817697

With over 400 million people using Instagram Stories every day, there’s no denying that there's a large opportunity to reach potential clients within the platform. Instagram Stories create an incredibly versatile platform for sharing and amplifying content. 

Read More

Topics: Social Media News & Strategies, b2b

3 Ways To Create Powerful Cornerstone Content That Will Improve Your SEO

Posted by Sarah Phipps on Thu, Oct 04, 2018 @ 01:00 PM

shutterstock_1052856281

Madonna would have been nothing without her number one hits. When you look back at the 80’s, it’s hard not to remember classics like Papa Don’t Preach, Like A Prayer, or Into the Groove. These number 1’s are Madonna’s cornerstone content - instantly recognisable, they defined who she was and her personal brand.

Read More

Topics: digital marketing, Content marketing, blog, seo, cornerstonecontent

The Top 5 Australian Startups Killing It On Instagram Right Now

Posted by Sarah Phipps on Wed, Sep 26, 2018 @ 09:00 AM

shutterstock_681973051

According to the ABS, there’s an estimated 9 million Aussie users on Instagram every month.  This means that like many Australians, one of the first things you do for the day is probably to check what’s new on your feed.

The app isn’t totally restricted to selfies and well curated avo on toast shots; if you’re looking for business inspiration, there’s plenty of places to look. We’ve narrowed down a list of the top 5 Australian startups who are killing the Instagram game right now, so you can figure out the best way to market your business on the app.

 

Read More

Topics: Instagram, Content marketing, startup

How To Use The New Instagram Shop Features To Boost Sales

Posted by Sarah Phipps on Fri, Sep 21, 2018 @ 09:00 AM

shutterstock_664524784

With over 1 billion users, it’s no secret that Instagram has become a mecca for brands and business who want to showcase their services and products online. Instagram launched its first shopping feature in February, allowing profiles to directly tag products for sale in posts. Following the success of this feature, Instagram has changed the game again by rolling out shoppable Instagram stories, as well as testing a dedicated shopping tab on the explore page for select users. These features could be a total game changer for your business - if you know how to use them. Read on to get the low down on the new Instagram features so you can use them to your advantage.

 
Read More

Topics: Instagram, advertising, digital marketing, instagram stories

7 Top SEO Plugins For Your Wordpress Website

Posted by Sarah Phipps on Wed, Sep 19, 2018 @ 09:00 AM

shutterstock_1053779966

Wordpress is well known for being SEO friendly, and, as we all know, search engine optimization is crucial for the success of your site. What steps have you taken to ensure your Wordpress site is search engine friendly?

With thousands of Wordpress plugins to choose from, it’s not unusual to struggle to choose which will be the best. No need to worry- we’ve done the hard yards for you and compiled a list of the top 7 Wordpress plugins so you can improve your site’s SEO.

Read More

Topics: content, google, digital marketing, Content marketing, wordpress, wordpressplugins

3 Extremely Important Uses For The Facebook Pixel

Posted by Sarah Phipps on Wed, Sep 12, 2018 @ 03:05 PM

 

shutterstock_498707530

The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).

Read More

Topics: Social Media News & Strategies, Advertising Tips, social media, Facebook, digital marketing, facebook ads, facebook pixel

Australian Internet and Social Media Statistics August 2018

Posted by Sarah Phipps on Thu, Sep 06, 2018 @ 09:30 AM

8-AustralianInternetSocialMediaStats-August

It’s been an interesting month. Facebook continues to run televised ads on its privacy commitments in the wake of user concerns and an increase in account deletion. Meanwhile, Snapchat’s Australian user count has risen after the roll out of new features. 

Read More

Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

12 Techniques To Improve Your Website's Lead Generation

Posted by Sarah Phipps on Wed, Sep 05, 2018 @ 09:30 AM

shutterstock_1007465899

Lead generation is no piece of cake. Your website isn’t just a digital placeholder- at least- it shouldn’t be! The power is shifting away from the marketers; internet consumers have more options than ever, which means the pressure is on to make the most of your website’s visitors. Follow our 12 essential steps to find out how you can make the most of your website for lead generation.

Read More

Topics: Desktop & Mobile Website Design, Generating & Nurturing Leads, digital marketing

Recent Posts