Sarah Phipps

Recent Posts

How To Use The New Instagram Shop Features To Boost Sales

Posted by Sarah Phipps on Fri, Sep 21, 2018 @ 09:00 AM

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With over 1 billion users, it’s no secret that Instagram has become a mecca for brands and business who want to showcase their services and products online. Instagram launched its first shopping feature in February, allowing profiles to directly tag products for sale in posts. Following the success of this feature, Instagram has changed the game again by rolling out shoppable Instagram stories, as well as testing a dedicated shopping tab on the explore page for select users. These features could be a total game changer for your business - if you know how to use them. Read on to get the low down on the new Instagram features so you can use them to your advantage.

 
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Topics: Instagram, advertising, digital marketing, instagram stories

7 Top SEO Plugins For Your Wordpress Website

Posted by Sarah Phipps on Wed, Sep 19, 2018 @ 09:00 AM

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Wordpress is well known for being SEO friendly, and, as we all know, search engine optimization is crucial for the success of your site. What steps have you taken to ensure your Wordpress site is search engine friendly?

With thousands of Wordpress plugins to choose from, it’s not unusual to struggle to choose which will be the best. No need to worry- we’ve done the hard yards for you and compiled a list of the top 7 Wordpress plugins so you can improve your site’s SEO.

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Topics: content, google, digital marketing, Content marketing, wordpress, wordpressplugins

3 Extremely Important Uses For The Facebook Pixel

Posted by Sarah Phipps on Wed, Sep 12, 2018 @ 03:05 PM

 

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The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).

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Topics: Social Media News & Strategies, Advertising Tips, social media, Facebook, digital marketing, facebook ads, facebook pixel

Australian Internet and Social Media Statistics August 2018

Posted by Sarah Phipps on Thu, Sep 06, 2018 @ 09:30 AM

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It’s been an interesting month. Facebook continues to run televised ads on its privacy commitments in the wake of user concerns and an increase in account deletion. Meanwhile, Snapchat’s Australian user count has risen after the roll out of new features. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

12 Techniques To Improve Your Website's Lead Generation

Posted by Sarah Phipps on Wed, Sep 05, 2018 @ 09:30 AM

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Lead generation is no piece of cake. Your website isn’t just a digital placeholder- at least- it shouldn’t be! The power is shifting away from the marketers; internet consumers have more options than ever, which means the pressure is on to make the most of your website’s visitors. Follow our 12 essential steps to find out how you can make the most of your website for lead generation.

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Topics: Desktop & Mobile Website Design, Generating & Nurturing Leads, digital marketing

3 Ways Your Business Can Implement a Strong IRM Strategy

Posted by Sarah Phipps on Tue, Aug 28, 2018 @ 01:04 PM

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Influencer Relationship Management (IRM) draws its roots from Customer Relationship Management (CRM). If CRM is the way businesses create positive relationships with their customers, then IRM is the way in which these companies foster positive relationships with social media influencers. Basically, it covers anything necessary to maintain positive and strong relationships between businesses and their influencers.

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Topics: Social Media News & Strategies, social media

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