Ted Tabet

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Social Media Ad Spending to Hit $24 Billion

Posted by Ted Tabet on Fri, Apr 24, 2015 @ 09:32 AM

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It is no secret that social media is the future of advertising, without it new businesses can suffer from a social void and become irrelevant and out of touch with the marketplace. What might be shocking though is that worldwide advertisers are set to spend $23.68 billion on paid media to reach consumers on social networks this year.

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Topics: Social Media News & Strategies

Evolution of brands: Coca-Cola (Part 3)

Posted by Ted Tabet on Thu, Apr 23, 2015 @ 09:31 AM

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The 1950s was a groundbreaking time for the Coca-Cola company. For the first time in history a product is on the front cover of Time magazine. The cover depicted the planet earth drinking from a bottle of Coca-Cola, symbolizing the globalization of the American company. This is a huge accomplishment for the brand being represented as an international brand.

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Topics: Evolution of Brands

Tweets of the week: Star Wars

Posted by Ted Tabet on Wed, Apr 22, 2015 @ 09:28 AM

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If you haven't seen it by now, your internet must be broken. Probably due to the sheer volume of people who have been streaming the new Star Wars: The Force Awakens second trailer. 

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Topics: Entertainment

Linkedin launches Elevate

Posted by Ted Tabet on Mon, Apr 20, 2015 @ 09:00 AM

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Linkedin has announced Elevate, a paid mobile and desktop app that will aim to suggest articles to its 350 million established users. Using algorithms from its new recommendation services Linkedin Pulse and Newsle to equip employees with a ready stream of relevant content they can share.

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Topics: Apps

Evolution of brands: Coca-Cola (Part 2)

Posted by Ted Tabet on Fri, Apr 17, 2015 @ 09:30 AM

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By 1920, Coca-Cola could be enjoyed at all but six soda fountains across the United States. During the turbulent years of prohibition the drink spiked in popularity and was used as an on-the-go refreshment. People would normally meet at a local soda fountain and enjoy a coke with friends or collegues.

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Tweets of the Week: Game of Thrones

Posted by Ted Tabet on Wed, Apr 15, 2015 @ 09:22 AM

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A lot went down on twitter this week, Game of Thrones returned to our airwaves, Hillary Clinton revealed her intentions to run for president and the Cochella festival has gone into overdrive.

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Facebook photos have the lowest organic reach

Posted by Ted Tabet on Mon, Apr 13, 2015 @ 09:35 AM

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Recent data shows just how badly photos perform compared with videos, links, and even simple text posts in terms of reach on Facebook.

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Topics: Social Media News & Strategies

Evolution of brands: Coca-Cola (Part 1)

Posted by Ted Tabet on Fri, Apr 10, 2015 @ 09:00 AM

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It is documented that the "Coca-Cola" is the second most widely understood term in the world after "okay," the hallmark of a brand dynasty that has been thriving for well over a century. But every brand has a story and every story is made up of thousands of moments that have shaped a brand. 

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Tweets of the week: April Fools

Posted by Ted Tabet on Wed, Apr 08, 2015 @ 11:35 AM

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As we move into April we can look back at the first week of prank related tweets. Here is the best from twitter this past week and try not to become an online April Fool!

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Facebook: The ad images cheat sheet

Posted by Ted Tabet on Mon, Apr 06, 2015 @ 06:00 AM

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Facebook Ads give a wide range of choices for digital marketers. It can be hard to stay behind and optimise the ad copy and visuals according to the the different ad types, image specs, text limits and available objectives.

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Topics: Social Media News & Strategies, Advertising Tips

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