Viktoria Crosbie

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A Guide to Inbound Marketing, Episode 10: Analytics [VIDEO]

Posted by Viktoria Crosbie on Wed, Nov 19, 2014 @ 09:14 AM

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In the final episode of Margin Media’s series on Inbound Marketing, we look at Analytics. Analytics is data businesses must observe in order to evaluate the effectiveness of their marketing efforts. Watch the following clip to learn the benefits of a regular and systematic Analytics review, as well as the best data to assess that relates to two common marketing goals.

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Topics: Guide to Content Marketing

A Guide to Inbound Marketing, Episode 9: Lead Nurturing [VIDEO]

Posted by Viktoria Crosbie on Tue, Nov 11, 2014 @ 04:09 PM

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Episode 9 of Margin Media’s series on Inbound marketing focuses on Lead Nurturing. Lead Nurturing is a process business must follow in order to convert leads into clients. Watch the following clip to learn the basics of Lead Nurturing and attain a 2-stage process to effective Lead Nurturing.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads

A Guide to Inbound Marketing, Episode 8: Calls-to-Action [VIDEO]

Posted by Viktoria Crosbie on Thu, Nov 06, 2014 @ 06:00 AM

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Episode 8 of Margin Media’s series on Inbound Marketing focuses on Calls-to-Action. A Call-to-Action is a process in inbound marketing that aims to influence leads and clients to act in a way desirable to businesses. Watch the following clip to learn more about Calls-to-Action and attain a checklist to develop an effective Call-to-Action that delivers for your business.

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Topics: Guide to Content Marketing

A Guide to Inbound Marketing, Episode 7: Social Media [VIDEO]

Posted by Viktoria Crosbie on Thu, Oct 30, 2014 @ 06:00 AM

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Episode 7 of Margin Media’s series on Inbound Marketing focuses on Social Media. Social Media is a relatively inexpensive channel to use when communicating to and connecting with current and prospective clients. Watch the following clip to learn how to ensure the success of your business’s social media efforts.

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Topics: Social Media News & Strategies, Guide to Content Marketing

A Guide to Inbound Marketing, Episode 6: PPC [VIDEO]

Posted by Viktoria Crosbie on Mon, Oct 20, 2014 @ 09:04 AM

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Episode 6 of Margin Media’s series on Inbound Marketing focuses on PPC. PPC, or Pay Per Click Advertising, is a strategy businesses commonly use to supplement their SEO efforts. Watch this clip to learn more about PPC and realise its place in your business’s inbound marketing strategy.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads

A Guide to Inbound Marketing, Episode 5: SEO [VIDEO]

Posted by Viktoria Crosbie on Thu, Oct 16, 2014 @ 06:00 AM

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Episode 5 of Margin Media’s series on Inbound Marketing focuses on SEO. Search Engine Optimisation, commonly shortened to SEO, is a strategy businesses use to ‘optimise’ their webpages and increase their website’s search engine rank. Watch the following clip to learn more about SEO and points to consider when implementing a SEO strategy on your business’s website.

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Topics: Guide to Content Marketing, SEO Resources

A Guide to Inbound Marketing, Episode 4: Blogging [VIDEO]

Posted by Viktoria Crosbie on Wed, Oct 08, 2014 @ 04:13 PM

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Episode 4 of Margin Media’s series on Inbound Marketing focuses on Blogging. A Blog allows businesses to create unique, original and relevant content to capture the interest of prospective customers. Watch the following clip to learn more about blogging and equip your business with seven tips to maximise the effectiveness of your blog.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads

A Guide to Inbound Marketing, Episode 3: Email Marketing [VIDEO]

Posted by Viktoria Crosbie on Fri, Oct 03, 2014 @ 11:18 AM

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Episode 3 of Margin Media’s series on Inbound Marketing focuses on Email Marketing. Email Marketing is a channel businesses use to communicate to their database, and from this develop and maintain relationships. Watch the following clip to attain a checklist for effective email marketing and learn the three key steps of lead nurturing.

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Topics: Guide to Content Marketing, All Things Email Marketing

A Guide to Inbound Marketing, Episode 2: Landing Pages [VIDEO]

Posted by Viktoria Crosbie on Tue, Sep 23, 2014 @ 09:34 AM

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Episode 2 of Margin Media’s series on Inbound Marketing focuses on Landing Pages. A Landing Page is a webpage that collects contact information from visitors in return for content. Watch the following clip to learn the benefits of, and essentials in creating a Landing Page that delivers quality leads for your business.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads

A Guide to Inbound Marketing, Episode 1: An Introduction [VIDEO]

Posted by Viktoria Crosbie on Mon, Sep 15, 2014 @ 12:47 PM

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Margin Media has developed a 10-episode series of clips which look into the nine main forms of inbound marketing. Every week, we will publish a new entry, providing you with key insights into what makes inbound marketing the effective tool that it is. These nine forms of inbound marketing are:

 

  1. landing pages
  2. e-mail marketing
  3. blogs
  4. SEO
  5. PPC
  6. social media
  7. calls to action
  8. lead nurturing
  9. analytics

 

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Topics: Guide to Content Marketing

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