When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.
What is digital marketing?
Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.
Would my company benefit from digital marketing?
YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2019 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.
What are the typical roles within a digital marketing agency?
This varies depending on the size of your agency and what you tend to specialise in. Below is a list of roles commonly found in a digital marketing agency:
- Managing Director/Founder
- Account Manager: as a client you may be assigned an account manager who will touch base with you on your projects and keep you updated.
- Graphic Designer
- UI Designer: This is someone who specialises in user friendly website design.
- Web Developer
- Copywriter: A copywriter is someone who writes blogs, articles, website content and basically any other words used in marketing.
- Social Media Marketer
What is SEO?
Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers. Read our blog, ‘What is On-Page SEO?’ to learn more!
What are keywords?
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
How often should I update my website?
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant. For ideas on how to update your website, check out our blog on, ‘Website Trends that will Dominate in 2020’.
Do I need a Blog?
A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog. Read our blog on ‘The 6 Most Common Blogging Mistakes’ to learn more!
How often should I post a blog or post on social media?
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
(All stats come from studies done by Louise Myers)
When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact, we recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. For a long time there has been a perception that the more often you post the better, when in actual fact, this is not always the case.
“If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.”- Neil Patel
This applies to both social media posts and blogs. You shouldn’t be sacrificing quality for quantity. Spending 3 hours researching, writing and editing one really amazing and interesting blog is much better than spending 3 hours quickly throwing together two blogs that aren’t well-researched or edited.
What is inbound marketing?
Inbound Marketing is a term which was invented by HubSpot. Here’s what they have to say about it:
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have”
Outbound marketing is the Television advert that interrupts your TV show regardless of who you are and what your needs are. By contrast, inbound marketing is the helpful “How To” blog that you found through your own organic Google search.
Which social media channels should my business be using?
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
Is email marketing still effective?
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets. Learn more about why you should still be using email marketing in our blog post, ‘Is Email Marketing Dead?’.
Should I buy an email list?
Please don’t. Bought email lists are basically just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls-to-action. This way you are not only protecting your company’s reputation but you are also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them. To learn about the ways in which you can reuse your email list, check out our blog on ‘How To Use Facebook Retargeting To Better Reach Your Email List’.
We would love to see this FAQ post opening a dialogue with our peers, clients and potential clients. If you have questions, please comment and let us know or you can engage with us on social media and we’ll be more than happy to have a conversation and try our best to give you an answer!