How To Build A Strong Brand Voice

Posted by Jessica McKenna on Thu, Nov 01, 2018 @ 01:51 PM

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What do Instagram's Gary Vee, Queensland’s Police Force and online media’s Thrillest have in common?

They all have a strong brand voice that is unique, distinct and clearly aligned with their company.  This is why these specific brands have a successful and loyal following - they relate to their followers on an individual level.

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Topics: social media, branding, voice

The Three Best Tips for Growing Your Instagram Following

Posted by Steffen Wikhaug on Tue, Oct 30, 2018 @ 01:00 PM

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Instagram has become one of the most popular and influential social media platforms in the world, and having a presence on Instagram is a great way to get your business noticed. Here are our three best tips for growing your following!

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Topics: Instagram, instagram stories, Content marketing

3 Apps Every Business Professional Needs

Posted by Jessica McKenna on Thu, Oct 25, 2018 @ 11:09 AM

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Just like parents, major athletes and Beyoncé; a digital marketer is always switched on.

We can try to avoid technology when we get home from work but the reality is for some business professionals, it is hard to leave all of your work at the office, and if you work from home it is even harder to create balance and space; especially when you have multiple projects happening at once.

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Topics: mental health, Stress

A Quick Guide to Using Facebook Messenger Ads for Your Business

Posted by Sarah Phipps on Wed, Oct 24, 2018 @ 09:04 AM

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We all know that customer support is changing, and using Facebook Messenger as a marketing tool is a natural progression in the world of digital. When used correctly, Facebook Messenger is a tool that can be used to harness the full marketing potential of your business.

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Topics: facebook messenger, Social Media News & Strategies, Generating & Nurturing Leads

How to Increase Your Web Shop Sales Without Advertising

Posted by Steffen Wikhaug on Tue, Oct 23, 2018 @ 01:00 PM

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If your customers are abandoning their shopping carts, your business could be leaving money on the table. Luckily for you, there are things you could implement to change that.

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Topics: ecommerce

How to Choose the Right Digital Marketing Agency for Your Business

Posted by Steffen Wikhaug on Mon, Oct 22, 2018 @ 09:30 AM

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Choosing a digital marketing agency to help with your business can be daunting. It is a partnership that will last for years or even decades if successful. 

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Topics: digital marketing

3 Ways To Use Instagram Stories for B2B Lead Generation

Posted by Sarah Phipps on Fri, Oct 19, 2018 @ 11:59 AM

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With over 400 million people using Instagram Stories every day, there’s no denying that there's a large opportunity to reach potential clients within the platform. Instagram Stories create an incredibly versatile platform for sharing and amplifying content. 

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Topics: b2b, Social Media News & Strategies

Why Email Subject Lines are the Most Important of Them All!

Posted by Steffen Wikhaug on Wed, Oct 17, 2018 @ 10:10 AM

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Email is not dead, but your recipients can very easily be buried in a landslide of EDMs (Electronic Direct Mail). Having a strong headline is one of the most important factors in ensuring that you stand out and get noticed!

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Topics: All Things Email Marketing, Headlines

What the Pixel Update Means for Businesses Advertising on Facebook

Posted by Steffen Wikhaug on Tue, Oct 16, 2018 @ 01:00 PM

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The Facebook Pixel is a piece of code you put on your website that acts as a digital detective, observing the behaviour of your potential customers.

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Topics: Facebook, facebook pixel, facebook ads

Why Micro-Influencers Could be the Next Big Thing

Posted by Steffen Wikhaug on Wed, Oct 10, 2018 @ 10:29 AM

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Top social media influencers are charging more and more money for sponsored content, so how can a small to medium business keep up? Go small or go home!

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Topics: influencer marketing, micro-influencer, social media marketing

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