What is Content Marketing?

Posted by Tiarna Adams on Tue, Jul 23, 2019 @ 12:15 PM

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Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding

The 6 Most Common Blogging Mistakes

Posted by Tiarna Adams on Mon, Jul 22, 2019 @ 01:58 PM

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We all know someone who rolls their eyes at the mention of the word ‘blogger’. A lot of people may be of the opinion that blogging is pointless or that they are above such a millennial-centric trend or some people might even think that writing blogs is easy and that anyone can do it. In actual fact, these assumptions couldn’t be further from the truth. HubSpot’s Ultimate List of Marketing Statistics for 2019 states that marketers who prioritise blogging are 13x more likely to have a positive ROI. However, blogging can be difficult, and almost no one gets it right the first time. Below are some common blogging mistakes that you should avoid:

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Topics: Reach, marketing, content, Content marketing, blog, blogging, conversational marketing, strategy, branding, engagement

Everything you Need to Know About Branded Hashtags

Posted by Steffen Wikhaug on Fri, Jul 12, 2019 @ 12:36 PM

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Hashtags have been around for a decade, but they’re only just getting started. Branded hashtags could be your company's key to the Holy Grail of social media marketing.

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Topics: Social Media News & Strategies

5 Online Marketing Tactics That Every Car Dealership Should be Using

Posted by Tiarna Adams on Tue, Jul 09, 2019 @ 02:50 PM

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Long gone are the days where you would approach potential customers on your forecourt and ream off a list of car features, talking a mile a minute in the hopes that you could bag a sale. As a car dealership in 2019, your focus should be on increasing your website traffic which will in turn, lead to an increase in sales and customers. The competition in the automotive industry is stiff and it is a rapidly changing landscape. Below are 5 strategies to help you increase your car sales and beat your competitors:

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Topics: Generating & Nurturing Leads, marketing, content, blogging, EDM, facebook ads, Headlines, engagement, email marketing, Facebook audiences

What is On-Page SEO?

Posted by Tiarna Adams on Tue, Jul 02, 2019 @ 02:40 PM

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Search Engine Optimization is a strategy utilised in digital marketing to rank your page as highly as possible in search engines. Basically, you’re trying to be best mates with Google. Off-page SEO relates to external factors such as social media attention and other websites providing links to your page. On-page SEO factors are those which are directly related to your individual pages- and which we have more control over. Below are 3 of the main ways in which we can optimise our websites using on-page SEO:

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Topics: SEO Resources, Digital Marketing Statistics, Technology, Reach, marketing, google, digital marketing, seo

Website Trends That Will Dominate in 2020 - and Beyond

Posted by Steffen Wikhaug on Thu, Jun 27, 2019 @ 11:00 AM

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We dust off the old crystal ball and predict the biggest design trends for 2020!

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Topics: Desktop & Mobile Website Design

How to Avoid the Most Dangerous Facebook Trap

Posted by Steffen Wikhaug on Tue, Jun 18, 2019 @ 02:13 PM

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Facebook is constantly tweaking its algorithms. Recent changes to the news feed have created a serious trap that every business owner needs to be aware of!

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Topics: Social Media News & Strategies, social media marketing

7 YouTube Statistics to Influence Your Marketing Strategy

Posted by Tiarna Adams on Tue, Jun 11, 2019 @ 02:25 PM

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From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:

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Topics: Digital Marketing Statistics, Entertainment, Reach, marketing, human brands, youtube, content, ads, advertising, digital marketing, Content marketing, strategy

5 Step Guide to Creating a Facebook Marketing Strategy

Posted by Tiarna Adams on Tue, Jun 04, 2019 @ 03:00 PM

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At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.

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Topics: Generating & Nurturing Leads, social media, Facebook, customer interaction, marketing, Content marketing, strategy, social media marketing, voice, engagement, Facebook audiences

How To Use Facebook Retargeting To Better Reach Your Email List

Posted by Mikaela Smith on Wed, May 29, 2019 @ 05:00 PM

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Would you be surprised to learn that the concept of reusing and repurposing can apply to your business’s marketing strategy?

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Topics: Facebook, facebook ads, retargeting, email marketing, Facebook audiences

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