LinkedIn has been the enigma of social platforms since it launched in 2003, with a heavy focus on Business-to-Business (B2B) marketing and connecting businesses and professionals together.
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Topics: digital marketing, Linkedin, 2020
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The massive benefit that effective creation and implementation of a Consumer Persona - also called a Customer Avatar/Buyer Persona - can have on your business is immense and cannot be understated.
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Topics: marketing, customer avatar, buyer personas, 2020, consumer persona
Customer reviews can be both positive and negative; and with the constant increase in social media usage, reviews are often left online for the public to see.
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Topics: Social Media News & Strategies, social media, Algorithm, marketing, google, blog, blogging, facebook ads, strategy, social media marketing, Facebook boost, engagement, retargeting, Facebook audiences, Pillar pages, digital marketing trends, 2020
Are you feeling like your website doesn’t work for you, but against you?
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Topics: retargeting, conversion, optimisation, website conversion, 2020
Is Facebook a critical part of your social media strategy? Do you want to improve engagement and build a bigger, more diverse audience? Then you might also be wondering what makes a successful Facebook post, that’s where Margin Media comes in.
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Topics: social media, Facebook, content, 2020
To herald in the new decade, we’ve decided to talk about something that’s very important to the whole team at Margin Media - becoming more environmentally sustainable as a business.
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Topics: sustainability, sustainable, 2020
It’s that time of year again, where we say goodbye to the year that was, and welcome in all that the new year has to offer us here at Margin Media.
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With 2020 around the corner, you've probably started coming up with a list of goals for your marketing in the new year - but have you thought about how you might measure their success?
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Topics: Guide to Content Marketing, social media, Instagram, customer interaction, twitter, marketing, google, Content marketing, strategy, KPI
When it comes to writing and maintaining interesting blog posts, sometimes it can be difficult.
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Every day, Australians are browsing the internet; shopping for clothes, looking at new recipes to cook for dinner, or doing research about digital marketing content. Every time we do, it seems that the Internet knows exactly as we're about to leave a page. Many of us have probably had the thought - "Am I being followed?" Well... maybe we are!
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Topics: digital marketing, retargeting, conversion, digital marketing trends, onsite retargeting, website conversion