The Ultimate Guide to a Compelling Explainer Video

Posted by Guest Author on Tue, Jul 17, 2018 @ 03:33 PM

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Explainer videos come in handy, especially for startup companies who often come up with niche products with unique features. And If you’re working on a startup, you should give explainer videos a shot. Even if you think your product isn’t cool enough – you may be surprised by how many people will be interested in it.

Sometimes, all you need is a simple explanation why your product is cool.

An explainer video doesn’t have to be all fancy graphics with HDR resolution – although those aspects generally improve the quality. Putting together an explainer video could be as simple as creating a slide show – you just need to say the right word and build enough momentum to land your Call to Action (CTA). In other words, you need to write a compelling explainer video script.

In order to do that, there are several things you need to know about explainer video scripts – courtesy of Breadnbeyond, an explainer video company. Let’s go over a few:


The general structure of an explainer video script

In order to build up a momentum to introduce your product, you need to put a certain problems (which your product solves) into viewers’ attention. Make them aware of the problems first – then you throw in why the existing solution (if any) is bad. You could also throw in several words to throw shade at your competitors in this – if you’re building a sassy brand persona.

Anyway, these are the questions that will help you build a strong explainer video script:

  • What’s the problem?
  • Is there any current solution to the problems?
  • If yes, why are they not good enough?
  • What’s your solution to those problems?
  • Why should people use your solution?
  • Where can people come find you if they’re interested?


The must-haves of an explainer video script

If the answers to the questions above is to build a strong explainer video, this infographic below contains a checklist of everything you need for a compelling explainer video, along with explainer video templates, tips, and statistics that you should know:


Infographic source:


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