Black Friday By the Numbers 2022

Posted by Claire Matthews on Thu, Dec 01, 2022 @ 04:09 PM


Phew! That’s Black Friday all wrapped up for another year. Now that it’s over, you may be wondering just how successful the event was.

In this article, we’re sharing all the latest stats from BF 2022. 

Let’s start by looking at the ecommerce sector, specifically at Black Friday on Shopify.

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Topics: Digital Marketing Statistics, online shopping, ecommerce, Shopify, Black Friday, cyber monday, 2022, ecommerce marketing

How Chatbots Can Improve Your eCommerce Business

Posted by Claire Matthews on Tue, Oct 18, 2022 @ 04:03 PM


We’ve all seen them, that little box that pops up in the corner of your screen: ‘Hey there! How can I help you?’ 

You may engage, have your query solved, or you may experience conversational ping-pong with a chatbot that does not provide the answers you need. 

As an eCommerce business owner, you may think chatbots are a good, but ultimately unnecessary addition to your website and/ or campaigns. I’m here to tell you you’re wrong. 

Chatbots can revolutionise your customer service and give your business a competitive edge. Let's dive into how chatbots can improve your ecommerce business.

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Topics: marketing, digital marketing, chatbots, ecommerce, engagement, customer journey, Shopify, 2022, ecommerce marketing

5 of the Best Ecommerce Marketing Campaigns of 2022

Posted by Claire Matthews on Thu, Sep 29, 2022 @ 03:27 PM


The ecommerce marketplace is continually getting more noisy and more crowded. If you want your brand to stand out, then you’re going to need a powerful marketing campaign.

In this blog, we’re sharing some of the best ecommerce marketing campaigns we have seen in 2022 to inspire you. 

Plus, we're sharing our thoughts on how to create your own campaign and make your brand shine. Let's dive in! 

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Topics: social media, Content marketing, strategy, social media marketing, ecommerce, social proof, social commerce, campaign, 2022, ecommerce marketing

14 Essential Ways to Optimise your Cart Page

Posted by Claire Matthews on Thu, Sep 01, 2022 @ 02:45 PM


Providing a seamless shopping experience for your customers is essential for running a successful ecommerce business.

Visitors to your store can be easily turned away by a difficult checkout process. They may be interested in your item, but don’t want to put in time and effort to make the purchase. This is why you need to provide a smooth checkout process.

In this post, we're sharing our 14 tips for optimising your cart page. Let's dive in!

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Topics: ecommerce, engagement, Shopify, 2022

3 Abandoned Cart Flows to Increase your Conversion Rate

Posted by Claire Matthews on Thu, Aug 18, 2022 @ 03:32 PM


If you’re running an ecommerce store, you’ll know how disappointing it is when visitors to your store don’t place an order. They might browse the store, add an item to their cart, and then leave.

Not only is this disappointing for you, it can also be expensive. Research shows that cart abandonment currently causes ecommerce stores to lose $18 billion in yearly sales revenue.

The good news is there are simple ways you can reduce your cart abandonment rates and improve your conversions and sales. One way is through email marketing. In this post, we're sharing 3 types of emails you can send to re-engage your customers and entice them back to your store.

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Topics: ecommerce, email marketing, conversion, website conversion, 2022, abandoned cart

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