3 Extremely Important Uses For The Facebook Pixel

Posted by Sarah Phipps on Wed, Sep 12, 2018 @ 03:05 PM

 

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The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).

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Topics: Social Media News & Strategies, Advertising Tips, social media, Facebook, digital marketing, facebook ads, facebook pixel

YouTube: The Importance of Responsible Advertising

Posted by Joseph D. Coleman on Fri, Jun 15, 2018 @ 03:50 PM

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In 2017 we saw major advertiser departures from YouTube with companies like Amazon and Coca-Cola pulling ads from the platform after finding their content linked with terrorist and hate speech content.

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Topics: Advertising Tips, Algorithm, adpocalypse, youtube, content

The Ultimate Guide to Direct Scheduling Your Instagram Posts

Posted by Nick Hall on Tue, Jun 12, 2018 @ 09:30 AM

instagram scheduling

Social marketers have for years understood the importance of scheduling posts to most effectively generate leads, but one platform refused to get on board. That was until February when various third party scheduling apps announced that direct publishing was now available on Instagram.

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Topics: Online Advice, Business News, Advertising Tips, Reach, Instagram

The Death of Traditional Branding and the Rise of Human Equity

Posted by Nick Hall on Thu, May 03, 2018 @ 08:28 AM

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When it comes to building a brand, the traditional approach has been conclusive of expensive advertising campaigns and big-budget corporate enterprise, but in this new era of social interaction, many brands are doing quite the opposite to great effect.

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Topics: Business News, Advertising Tips, Evolution of Brands, social media, customer interaction, marketing, human brands

4 Tips to Boost Your Customer Engagement on Social Media

Posted by Nick Hall on Sun, Apr 15, 2018 @ 11:10 AM

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It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.

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Topics: Social Media News & Strategies, Online Advice, Advertising Tips, social media, customer interaction

5 Ways To Use Snapchat To Increase Brand Awareness

Posted by Nick Hall on Fri, Apr 13, 2018 @ 11:20 AM

snapchat engagement

 With over 100 million daily users and over 400 million snaps sent each day, there’s no doubt that Snapchat is taken the social media world by storm, but what does this mean for marketers?

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Topics: Apps, Advertising Tips, social media, Reach, snapchat

The Rise of Social Commerce [Infographic]

Posted by Rita Braby on Tue, Feb 13, 2018 @ 09:53 AM

rise of social commerce infographic

Social media has evolved into more than just photo sharing platforms and communication tools. Social media is big business, not only for advertising potential but also as eCommerce sales tools.

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Topics: Social Media News & Strategies, Advertising Tips

In-App Advertising: A Developers Guide [Infographic]

Posted by Rita Braby on Wed, Dec 13, 2017 @ 04:25 PM

in app advertising infographic

How long do you spend on your mobile phone? And how much of that time is spent in apps, like Facebook, Messenger, Instagram, Snapchat, etc.? If you're anything like the large majority, you probably spend up to 3hrs and 23mins in mobile apps per day.

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Topics: Apps, Advertising Tips

How To Amplify Your Instagram Stories Ads For Better Conversions

Posted by Rita Braby on Tue, Aug 15, 2017 @ 12:20 PM

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Instagram Stories ads have the potential to reach more people and generate real conversions, thanks to the new ad objectives feature.

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Topics: Social Media News & Strategies, Advertising Tips

How To Advertise Your Business On Pinterest

Posted by Rita Braby on Wed, Jul 26, 2017 @ 08:15 AM

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Pinterest’s promoted pins are still relatively untapped in the social advertising mix. The image-based sharing platform has huge marketing and advertising potential, but for a lot of businesses it's still uncharted territory.

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Topics: Social Media News & Strategies, Advertising Tips

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