When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.
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The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).
In 2017 we saw major advertiser departures from YouTube with companies like Amazon and Coca-Cola pulling ads from the platform after finding their content linked with terrorist and hate speech content.
Social marketers have for years understood the importance of scheduling posts to most effectively generate leads, but one platform refused to get on board. That was until February when various third party scheduling apps announced that direct publishing was now available on Instagram.
When it comes to building a brand, the traditional approach has been conclusive of expensive advertising campaigns and big-budget corporate enterprise, but in this new era of social interaction, many brands are doing quite the opposite to great effect.
It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.
With over 100 million daily users and over 400 million snaps sent each day, there’s no doubt that Snapchat is taken the social media world by storm, but what does this mean for marketers?
Social media has evolved into more than just photo sharing platforms and communication tools. Social media is big business, not only for advertising potential but also as eCommerce sales tools.
How long do you spend on your mobile phone? And how much of that time is spent in apps, like Facebook, Messenger, Instagram, Snapchat, etc.? If you're anything like the large majority, you probably spend up to 3hrs and 23mins in mobile apps per day.
Instagram Stories ads have the potential to reach more people and generate real conversions, thanks to the new ad objectives feature.