Pinterest’s promoted pins are still relatively untapped in the social advertising mix. The image-based sharing platform has huge marketing and advertising potential, but for a lot of businesses it's still uncharted territory.
Instagram Stories ads are being plugged as the next big social advertising option for businesses. In the same way that Snapchat launched Snap Ads (which they’ve boasted about as being “better than TV ads”), Stories ads are fleeting and appear within the user's organic Stories feed.
Valentine’s Day - no matter if you’re a romantic or a cynic, it’s the time of year when brands and marketers try their very best to tug at our heartstrings.
So you’ve written a fantastic e-book or perhaps made an awesome promotion for your website visitors, but they just aren’t getting the message, what do you do?
Topics: Advertising Tips
B2B marketing can sometimes get lumped into an entirely different marketing category. And it’s true that it has different needs and requirements, but there are a few digital marketing cornerstones that all B2B companies should be implementing.
There is endless potential to delight and engage people during the most “joyous” time of year. You don’t need to organise a nationwide Secret Santa (like New Zealand did), but getting in the Christmas spirit is the perfect marketing opportunity for any business.
Despite initial predictions back in March, digital and social ad spend has now officially surpassed television. Here’s a breakdown of where advertising money is being spent and some big changes on the horizon.
Programmatic buying: the term might not mean that much to you. However, its rapid growth in the world of marketing and advertising marks a big change.
You may be coming up to your business's first or fiftieth event and still wondering how to successfully market it. Anything from an expo, conference, celebration, networking event, or launch party, spreading the word is the best way to get people to attend and build brand awareness.