How To Advertise Your Business On Pinterest

Posted by Rita Braby on Wed, Jul 26, 2017 @ 08:15 AM

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Pinterest’s promoted pins are still relatively untapped in the social advertising mix. The image-based sharing platform has huge marketing and advertising potential, but for a lot of businesses it's still uncharted territory.

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Topics: Social Media News & Strategies, Advertising Tips

3 Ways to use Instagram Stories Ads to Increase Awareness

Posted by Rita Braby on Mon, May 08, 2017 @ 04:10 PM

instagram stories ads 
Instagram Stories ads are being plugged as the next big social advertising option for businesses. In the same way that Snapchat launched Snap Ads (which they’ve boasted about as being “better than TV ads”), Stories ads are fleeting and appear within the user's organic Stories feed.

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Topics: Social Media News & Strategies, Advertising Tips

10 of the Best Valentine's Day Campaigns of 2017

Posted by Rita Braby on Wed, Feb 15, 2017 @ 05:04 PM

best valentines day campaigns 2017

Valentine’s Day - no matter if you’re a romantic or a cynic, it’s the time of year when brands and marketers try their very best to tug at our heartstrings.

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Topics: Entertainment, Advertising Tips

5 Best Practices for Running a Retargeting Campaign

Posted by Camille Storms on Mon, Jan 30, 2017 @ 09:00 AM

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So you’ve written a fantastic e-book or perhaps made an awesome promotion for your website visitors, but they just aren’t getting the message, what do you do?

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Topics: Advertising Tips

The Logo Design Trends That Will Be Big in 2017

Posted by Rita Braby on Thu, Jan 19, 2017 @ 10:45 AM

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New Year, new logo?

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Topics: Advertising Tips, Evolution of Brands

5 Ways for B2B Companies to Boost Their Online Presence

Posted by Rita Braby on Wed, Jan 18, 2017 @ 10:57 AM

b2b marketing online

B2B marketing can sometimes get lumped into an entirely different marketing category. And it’s true that it has different needs and requirements, but there are a few digital marketing cornerstones that all B2B companies should be implementing.

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Topics: Desktop & Mobile Website Design, Advertising Tips

Christmas Digital Marketing Ideas And How To Nail Them

Posted by Rita Braby on Mon, Nov 28, 2016 @ 03:38 PM

christmas digital marketing ideas

There is endless potential to delight and engage people during the most “joyous” time of year. You don’t need to organise a nationwide Secret Santa (like New Zealand did), but getting in the Christmas spirit is the perfect marketing opportunity for any business.

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Topics: Social Media News & Strategies, Advertising Tips

Digital Ad Spend Surpasses TV Before Predicted

Posted by Rita Braby on Mon, Oct 17, 2016 @ 02:35 PM

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Despite initial predictions back in March, digital and social ad spend has now officially surpassed television. Here’s a breakdown of where advertising money is being spent and some big changes on the horizon.

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Topics: Social Media News & Strategies, Advertising Tips

Programmatic Buying: What Does It Mean For Marketing?

Posted by Rita Braby on Mon, Oct 10, 2016 @ 02:36 PM

programmatic buying marketing

Programmatic buying: the term might not mean that much to you. However, its rapid growth in the world of marketing and advertising marks a big change.

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Topics: Advertising Tips, The Big News

5 Marketing Techniques To Make Your Event A Success

Posted by Rita Braby on Fri, Sep 30, 2016 @ 11:49 AM

market event

You may be coming up to your business's first or fiftieth event and still wondering how to successfully market it. Anything from an expo, conference, celebration, networking event, or launch party, spreading the word is the best way to get people to attend and build brand awareness.

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Topics: All Things Email Marketing, Advertising Tips

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