Customer reviews can be both positive and negative; and with the constant increase in social media usage, reviews are often left online for the public to see.
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Topics: Social Media News & Strategies, social media, Algorithm, marketing, google, blog, blogging, facebook ads, strategy, social media marketing, Facebook boost, engagement, retargeting, Facebook audiences, Pillar pages, digital marketing trends, 2020
In 2017 we saw major advertiser departures from YouTube with companies like Amazon and Coca-Cola pulling ads from the platform after finding their content linked with terrorist and hate speech content.
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Topics: Advertising Tips, Algorithm, adpocalypse, youtube, content
Image via. Thought Catalog
It seems bleak for social publishers on Facebook. In January, Facebook announced drastic changes to its news feed algorithm, prioritising content from friends and family. This was done in response to fake news and poor-quality content populating the social media juggernaut.
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Topics: Social Media News & Strategies, Facebook, Reach, Algorithm, Apocalypse