Why you Need AI in your Copywriting Toolkit

Posted by Claire Matthews on Thu, Mar 16, 2023 @ 12:10 PM

 

If you’re running an ecommerce store, you’ll know that taking the time to write compelling copy to market your products can be challenging.  

Whether you’re writing product descriptions, social media posts, or PPC ads, there’s a huge amount of work involved. The repetitive nature of these tasks can also drain your creativity. This is where AI copywriting comes in handy.

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Topics: Guide to Content Marketing, Algorithm, content, artificial Intelligence, Content marketing, ecommerce, Copywriting, content strategy, ecommerce marketing, 2023, AI

YouTube: The Importance of Responsible Advertising

Posted by Joseph D. Coleman on Fri, Jun 15, 2018 @ 03:50 PM

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In 2017 we saw major advertiser departures from YouTube with companies like Amazon and Coca-Cola pulling ads from the platform after finding their content linked with terrorist and hate speech content.

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Topics: Advertising Tips, Algorithm, adpocalypse, youtube, content

The Facebook Apocalypse: New Algorithm and New Challenges

Posted by Joseph D. Coleman on Mon, Apr 09, 2018 @ 09:30 AM

Facebook algorithm challenges

Image via. Thought Catalog

It seems bleak for social publishers on Facebook. In January, Facebook announced drastic changes to its news feed algorithm, prioritising content from friends and family. This was done in response to fake news and poor-quality content populating the social media juggernaut. 

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Topics: Social Media News & Strategies, Facebook, Reach, Algorithm, Apocalypse

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