Communication plays a critical role in healthcare. Besides ensuring patients are in-the-know, organizations in the medical and healthcare industry must also nurture relationships with current and prospective patients.
Email is not dead, but your recipients can very easily be buried in a landslide of EDMs (Electronic Direct Mail). Having a strong headline is one of the most important factors in ensuring that you stand out and get noticed!
Nothing feels worse than spending time and effort on emails that no one reads. When should you send your EDMs to stand out from the crowd?
Your emails may contain some great content but if no one is even opening them in the first place then what's the point? From cluttered inboxes to an onslaught of notifications from other apps, emails are often and easily ignored, with many marketing emails going straight to trash before they even have a chance to be opened.
Topics: All Things Email Marketing
Mention email marketing and some people are still sceptical. Many picture spam content, pushy sales pitches, a constant deluge of emails; but there’s so much more to email marketing than that. It can be subtle, personable, and incredibly effective at lead nurturing.
You may be coming up to your business's first or fiftieth event and still wondering how to successfully market it. Anything from an expo, conference, celebration, networking event, or launch party, spreading the word is the best way to get people to attend and build brand awareness.
The email newsletter is a simple and easy format for sharing your business updates, from new projects, new products, what’s happening around the office, or blog updates. What you don’t want to do is put people off with an unappealing or confusing design. Make it something people look forward to receiving in their inbox each week, rather than something that’s sent straight to the trash folder.
For many brands, 'content marketing' is a serious-sounding marketing buzzword that can seem difficult to execute. However, what these brands do not realise is that if you are creating any kind of copy for your brand, particularly online, then you are already engaging in some form of content marketing. As it can substantially improve your website's search engine ranking and exposure online, it is vital for businesses to embrace it whenever possible. Here are five simple ways to utilise content marketing, many of which your business may already be using in one way or another.