Email Marketing Best Practices in the Medical and Healthcare Industry

Posted by Guest Post - Campaign Monitor on Mon, Feb 11, 2019 @ 11:30 AM


Communication plays a critical role in healthcare. Besides ensuring patients are in-the-know, organizations in the medical and healthcare industry must also nurture relationships with current and prospective patients. 

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Topics: All Things Email Marketing, EDM

Why Email Subject Lines are the Most Important of Them All!

Posted by Steffen Wikhaug on Wed, Oct 17, 2018 @ 10:10 AM


Email is not dead, but your recipients can very easily be buried in a landslide of EDMs (Electronic Direct Mail). Having a strong headline is one of the most important factors in ensuring that you stand out and get noticed!

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Topics: All Things Email Marketing, Headlines

The Best Time to Send Your EDMs

Posted by Steffen Wikhaug on Thu, Sep 13, 2018 @ 09:50 AM


Nothing feels worse than spending time and effort on emails that no one reads. When should you send your EDMs to stand out from the crowd?

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Topics: All Things Email Marketing, electronic direct mail, EDM

How To Get People To Read Your Emails

Posted by Rachael Fenton on Mon, May 07, 2018 @ 11:36 AM


Your emails may contain some great content but if no one is even opening them in the first place then what's the point? From cluttered inboxes to an onslaught of notifications from other apps, emails are often and easily ignored, with many marketing emails going straight to trash before they even have a chance to be opened.

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Topics: All Things Email Marketing

Supercharge Your Sales Cycles with Nurturing Workflows

Posted by Rita Braby on Mon, Jun 12, 2017 @ 02:13 PM

nurturing workflows

Mention email marketing and some people are still sceptical. Many picture spam content, pushy sales pitches, a constant deluge of emails; but there’s so much more to email marketing than that. It can be subtle, personable, and incredibly effective at lead nurturing.

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Topics: All Things Email Marketing, Generating & Nurturing Leads

5 Marketing Techniques To Make Your Event A Success

Posted by Rita Braby on Fri, Sep 30, 2016 @ 11:49 AM

market event

You may be coming up to your business's first or fiftieth event and still wondering how to successfully market it. Anything from an expo, conference, celebration, networking event, or launch party, spreading the word is the best way to get people to attend and build brand awareness.

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Topics: All Things Email Marketing, Advertising Tips

4 Beautiful Email Newsletters To Inspire You

Posted by Rita Braby on Wed, Apr 20, 2016 @ 12:46 PM


The email newsletter is a simple and easy format for sharing your business updates, from new projects, new products, what’s happening around the office, or blog updates. What you don’t want to do is put people off with an unappealing or confusing design. Make it something people look forward to receiving in their inbox each week, rather than something that’s sent straight to the trash folder.

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Topics: All Things Email Marketing, Advertising Tips

5 types of content marketing you're probably already utilising

Posted by Madeleine Richards on Mon, Oct 13, 2014 @ 06:00 AM


For many brands, 'content marketing' is a serious-sounding marketing buzzword that can seem difficult to execute. However, what these brands do not realise is that if you are creating any kind of copy for your brand, particularly online, then you are already engaging in some form of content marketing. As it can substantially improve your website's search engine ranking and exposure online, it is vital for businesses to embrace it whenever possible. Here are five simple ways to utilise content marketing, many of which your business may already be using in one way or another.


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Topics: Guide to Content Marketing, All Things Email Marketing

A Guide to Inbound Marketing, Episode 3: Email Marketing [VIDEO]

Posted by Viktoria Crosbie on Fri, Oct 03, 2014 @ 11:18 AM


Episode 3 of Margin Media’s series on Inbound Marketing focuses on Email Marketing. Email Marketing is a channel businesses use to communicate to their database, and from this develop and maintain relationships. Watch the following clip to attain a checklist for effective email marketing and learn the three key steps of lead nurturing.

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Topics: Guide to Content Marketing, All Things Email Marketing

Email marketing - No, it's not dead

Posted by Bryden Bostock on Tue, Aug 26, 2014 @ 05:50 AM

Ah, the good old (well not that old) email. That tireless little 'ping' of some company sending us spam. The email has become synonymous with bad and annoying advertising with the popular opinion being that nobody checks their email and that email marketing is dead. Well, do I have news for you - it's not. Far from it.

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Topics: All Things Email Marketing, Digital Marketing Statistics, Technology, Advertising Tips

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