A Guide to Inbound Marketing, Episode 3: Email Marketing [VIDEO]

Posted by Viktoria Crosbie on Fri, Oct 03, 2014 @ 11:18 AM

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Episode 3 of Margin Media’s series on Inbound Marketing focuses on Email Marketing. Email Marketing is a channel businesses use to communicate to their database, and from this develop and maintain relationships. Watch the following clip to attain a checklist for effective email marketing and learn the three key steps of lead nurturing.

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Topics: Guide to Content Marketing, All Things Email Marketing

Email marketing - No, it's not dead

Posted by Bryden Bostock on Tue, Aug 26, 2014 @ 05:50 AM

Ah, the good old (well not that old) email. That tireless little 'ping' of some company sending us spam. The email has become synonymous with bad and annoying advertising with the popular opinion being that nobody checks their email and that email marketing is dead. Well, do I have news for you - it's not. Far from it.

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Topics: All Things Email Marketing, Digital Marketing Statistics, Technology, Advertising Tips

5 marketing campaigns that don't seem like marketing campaigns

Posted by Madeleine Richards on Sun, Jun 01, 2014 @ 05:50 AM

One of the most thrown around buzzwords of the past two years, Viral Marketing has been hailed as a revolutionary approach to increase brand awareness.

However, some of the most effective viral marketing campaigns are those where the audience doesn't even know it's a campaign. In this article, I list five of the best stealth viral marketing campaigns.

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Topics: All Things Email Marketing, Entertainment, Advertising Tips

How to better manage your work emails

Posted by Amy Ambrose on Thu, Apr 10, 2014 @ 12:59 PM

Arriving at work to a full inbox can be daunting. According to a McKinsey report on productivity, 28% of the average worker’s day is spent organising their emails. The good news is, the report also stated that this can be improved by 7-8% if managed correctly. With the development of services such as SaneBox and The Email Game, that bane of your work week is about to get that much simpler.

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Topics: All Things Email Marketing

Improving the effectiveness of your email marketing efforts

Posted by David Murton on Sat, Feb 15, 2014 @ 08:00 AM

Email marketing remains as one the biggest and most enduring marketing channels online.

When you take that fact into account, it helps solidify just how important email marketing is to keeping you brand front of mind with consumers. So no doubt you'll want to make sure your marketing emails themselves are great. In today's article, I'll be offering up a few tips on how you can make your email marketing efforts truly effective.

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Topics: All Things Email Marketing

Simple tips to remember with email marketing

Posted by David Murton on Sat, Dec 21, 2013 @ 08:00 AM

Email marketing remains the number one form of digital marketing for Australian companies online.

How effective your emails are depend on several factors, from the design of your emails to placing your different subscribers into lists based off expressed interests. In this article, I'll be listing some very simple tips to keep in mind to help your marketing emails achieve greater success.

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Topics: All Things Email Marketing

Making use of your customer data

Posted by Matthew Dawe on Tue, Nov 26, 2013 @ 04:20 PM
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Topics: Social Media News & Strategies, All Things Email Marketing, Generating & Nurturing Leads

Useful blogging ideas for marketers

Posted by Matthew Dawe on Thu, Nov 21, 2013 @ 09:14 PM
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Topics: Guide to Content Marketing, All Things Email Marketing, Advertising Tips

How to generate leads through blogging

Posted by Matthew Dawe on Tue, Nov 19, 2013 @ 04:13 PM

 

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Topics: Guide to Content Marketing, All Things Email Marketing, Advertising Tips

The Advantages of e-Marketing

Posted by Matthew Dawe on Mon, Nov 11, 2013 @ 10:50 AM

E-marketing may be defined as using email to market your message, products and services to potential and current customers.

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Topics: All Things Email Marketing, Advertising Tips

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