Black Friday Tips: The Benefits of Running an Early Access Campaign

Posted by Claire Matthews on Thu, Nov 09, 2023 @ 02:00 PM


Black Friday is just around the corner. This means now is the time to prepare your sales strategy and set up your ecommerce business for success. 

Black Friday is hugely competitive for ecommerce businesses. If you want your store to stand out from the crowd, then you need to think strategically about your sale and how you will reach out to your customers. 

One way to cut through the noise and secure sales for your brand is to run an early access campaign. 

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Topics: ecommerce, sales, marketing tips, Black Friday, ecommerce marketing, 2023

Black Friday By the Numbers 2022

Posted by Claire Matthews on Thu, Dec 01, 2022 @ 04:09 PM


Phew! That’s Black Friday all wrapped up for another year. Now that it’s over, you may be wondering just how successful the event was.

In this article, we’re sharing all the latest stats from BF 2022. 

Let’s start by looking at the ecommerce sector, specifically at Black Friday on Shopify.

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Topics: Digital Marketing Statistics, online shopping, ecommerce, Shopify, Black Friday, cyber monday, 2022, ecommerce marketing

3 Email Campaigns to Run for Black Friday

Posted by Claire Matthews on Thu, Nov 10, 2022 @ 04:20 PM


Black Friday is a little over two weeks away! That means now is the crunch time for preparing your ecommerce store and your email marketing campaigns.

During Black Friday, most brands will send email marketing campaigns to announce their sales, generate hype, and drive traffic to their website. 

In this blog, we’re sharing 3 types of email campaigns that you should be running for Black Friday, to help your store stand out from the crowd.

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Topics: All Things Email Marketing, electronic direct mail, automated marketing, ecommerce, engagement, email marketing, Black Friday, campaign, abandoned cart, ecommerce marketing

How to Run a Successful Black Friday Campaign for your Online Shop

Posted by Claire Matthews on Wed, Oct 27, 2021 @ 03:01 PM


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If you’re running an online shop, now is the perfect time to start preparing your sales campaigns for Black Friday.

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Topics: ecommerce, sales, Black Friday, campaign

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