How To Build A Strong Brand Voice

Posted by Jessica McKenna on Thu, Nov 01, 2018 @ 01:51 PM

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What do Instagram's Gary Vee, Queensland’s Police Force and online media’s Thrillest have in common?

They all have a strong brand voice that is unique, distinct and clearly aligned with their company.  This is why these specific brands have a successful and loyal following - they relate to their followers on an individual level.

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Topics: social media, branding, voice

How To Spice Up Old Blog Posts To Increase Traffic

Posted by Jessica McKenna on Wed, Oct 10, 2018 @ 10:26 AM

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What if we told you that something as simple as refreshing old blog content could increase your website's traffic?

If you have been in the blogging game for a while, then you know how difficult it is to create incredibly valuable, engaging content everyday that also receives the views and recognition it deserves. Even when you do roll out an outstanding piece of writing, it will eventually get buried under the continuous wave of posts you or your team will write in the coming months.

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Topics: content, google, digital marketing, blog, blogging, branding, seo

3 Standout Companies that have Successfully Rebranded

Posted by Jessica McKenna on Tue, Oct 02, 2018 @ 10:45 AM

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As your company grows and expands, it is inevitable that you will have to realign your brand at some point.

There are plenty of reasons for rebranding. It could be because your target market has grown apart from your brand over the years, your competition has recently undergone a modern upgrade, putting pressure on your company to do the same, or your brand has a poor reputation that you would like to change.

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Topics: marketing, digital marketing, strategy, branding, re branding

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