Social marketers have for years understood the importance of scheduling posts to most effectively generate leads, but one platform refused to get on board. That was until February when various third party scheduling apps announced that direct publishing was now available on Instagram.
Topics: Online Advice, Business News, Advertising Tips, Reach, Instagram
When it comes to building a brand, the traditional approach has been conclusive of expensive advertising campaigns and big-budget corporate enterprise, but in this new era of social interaction, many brands are doing quite the opposite to great effect.
Topics: Business News, Advertising Tips, Evolution of Brands, social media, customer interaction, marketing, human brands
The rise of E-Commerce has changed the way we shop for good, from electronics to clothes to cars, and we owe it all to industry giant eBay.
Topics: Business News, Evolution of Brands, customer interaction, customer service, online shopping
There’s no doubt Facebook has changed the way we engage with customers, but what about the way we hire? With over 65 million businesses on Facebook, it was only a matter of time before the social media giants unveiled a job search feature to match. Enter Facebook Jobs.
Topics: Social Media News & Strategies, Business News, social media, Facebook
Amazon has come a long way from being predominantly an online book store. Retailers and eCommerce companies all over the world, and particularly in the U.S., have been in a panic over the recent growth the company has seen, as it continues to expand into everything from tech products to film production.
Topics: Business News, Technology
Read time: 4 - 5 minutes
Do you want a marketing team for your business? If so, then there are some fundamentals you need to account for before you even start hiring. Remember that marketing (regardless of the platform) is a creatively-driven industry. It's also an industry that excels when supported by collaboration, helpful critiques and guidance, and fostered ideation.
Topics: Online Advice, Social Issues, Business News
Read time: 2 - 3 minutes
It's no secret that Facebook has access to one of the most extensive lists of businesses around the world. For every brand page that is created, the social network expands its database and can even begin to learn what types of businesses appeal to different users. Over the years, however, the main interaction any user has had with a business is via the brand page itself. If they're not engaging with that business via their brand page, then chances are they're not engaging with them at all.
Read time: 5 - 6 minutes
Yesterday, video-sharing platform YouTube officially announced the introduction of a paid tier of its service, which will be named YouTube Red.
As a service, some believe YouTube Red may be what the YouTube Music Keys beta was but in its final form. For the price of $9.99 a month (though this is the US price), YouTube users will gain access to some key benefits over the default, free version of YouTube.
Topics: Social Media News & Strategies, Business News, The Big News
With the recent release of Apple's new iPhones and iOS 9, the discussion around ad-blocking on mobile browsers has heated back up.
While ad blocking on smart phones has been possible in the past, Apple's decision to allow Safari ad blockers to be designed and made available via the App Store has brought about a significant shift. With such influence on the smart phone world, the company's decision to permit ad blockers could change the future of mobile browsing.
Topics: Business News, Technology
WhatsApp is not just arguably the most popular messaging app in the world, it is statistically the most popular. A few days ago, the app's founder, Jan Kuom, announced that WhatsApp now boasts 900 million monthly active users. This sets it ahead of Facebook's Messenger app (which is number 2 in the world) by approximately 200 million users.
Of course, this is of no concern to Facebook as the company acquired WhatsApp towards the end of last year. Unlike Messenger, however, WhatsApp suffers from an issue where it is has a massive user base but lacks any clear business model to ensure it's actually turning a profit.
Topics: Social Media News & Strategies, Business News, Apps