Google makes biggest change to its logo in over 10 years

Posted by David Murton on Wed, Sep 02, 2015 @ 10:42 AM


In a change that happened overnight, Google has officially updated its logo in one of the most significant ways since May of 1999.

The logo still retains its iconic colours, but its typeface has completely changed and the colours themselves have been softened. The new typeface is a tailor-made sans-serif font called Products Sans. Along with the changes to its wordmark logo, Google is also retiring the standalone lowercase 'g' that accompanied many of its products (Google+, Google Maps, etc.) and replacing it with an uppercase 'G'.

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Topics: Business News, Apps, Evolution of Brands

Burger King’s Win: The McWhopper Proposal

Posted by Rachel Lee on Fri, Aug 28, 2015 @ 04:55 PM


In its most recent marketing campaign, Burger King (BK) has made a highly publicised effort to ask for McDonald’s (McD’s) partnership to create a “McWhopper”, an amalgamation of McDonald’s Big Mac and Burger King’s Whopper burger.

The #McWhopperProposal plan was to sell this special burger at a pop-up restaurant in Atlanta for one day, with all profits going to Peace One Day, a non-profit group that seeks to raise awareness of the International Day of Peace (21 September). McDonald's has since declined the proposal. Although Burger King may have lost McD’s support, the campaign has been a big win for the company in a number of ways.

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Topics: Social Media News & Strategies, Business News, Public Relations

4 upcoming Brisbane marketing events in August & September

Posted by Rachel Lee on Thu, Jul 30, 2015 @ 02:53 PM


According to a common adage, two heads are better than one. So imagine the synergy that comes with a room filled with multiple heads of creative professionals! If you’re a marketer, social media entrepreneur, digital or communication professional, this list is for you. Here we list four Brisbane marketing events to be held this August and September. They're the perfect opportunity to meet with like-minded individuals and learn a few things along the way. We're keeping the information to-the-point, but you can learn more about them by clicking through on their respective links.

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Topics: Business News

The professional benefits of engaging on LinkedIn Groups

Posted by Rachel Lee on Tue, Jul 28, 2015 @ 10:11 AM

Last week, we provided an introduction as to what LinkedIn Premium is. It is essentially a paid version of the free professional social networking site that gives more options to boost your connections with varying levels of monthly fees. However, there is another way to get noticed – free of charge. It’s called LinkedIn Groups. In this article, we’ll take you through how this can help both your personal and business profiles.

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Topics: Social Media News & Strategies, Business News

Facebook's logo change illustrates the power of branding

Posted by David Murton on Tue, Jul 07, 2015 @ 10:18 AM


In what has been one of those unpublicised changes to the world's biggest social network, Facebook recently made some small changes to its logo.

More specifically, the company only made changes to its wordmark logo, which is the text-only version of its logo used for identifying its brand. The changes are very subtle, with the most obvious change being to the 'a'. You can compare the above new logo to that of the old one below.

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Topics: Social Media News & Strategies, Business News, Evolution of Brands

The rumoured features of the iPhone 6s

Posted by Rachel Lee on Mon, Jul 06, 2015 @ 10:25 AM


Prior to every new release, there is always a massive flurry of speculation as to what Apple’s next move will be in the smart phone space. As the iPhone celebrates its eighth year since taking both the computing and mobile worlds by storm, here are four rumoured changes making the rounds for the upcoming model, expected to come out in two versions and be named the “iPhone 6s” and “iPhone 6s Plus.”

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Topics: Business News, Technology

5 outstanding Australian crowdfunding campaigns

Posted by David Murton on Thu, Jun 18, 2015 @ 02:15 PM


Crowdfunding platforms have certainly been a game-changer, allowing ideas that once would've been knocked down through traditional funding channels to have another chance. Think about the company Oculus VR, which Facebook acquired for a whopping $2 billion last year. They got their start on Kickstarter with a vision for the Oculus Rift, now one of the most advanced and promising forays into virtual reality in years. 

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Topics: Entertainment, Business News

Netflix Tax confirmed for Budget 2015

Posted by David Murton on Tue, May 12, 2015 @ 11:16 AM


Tonight, Treasurer Joe Hockey will announce his 2015 Federal Budget, detailing what measures will be taken to reduce Australia's overall debt.

While speculation continues as to just what will be contained in his latest budget, one piece of information that has emerged is that the government intends to impose international tax avoidance measures, one of which is currently being cited as the Netflix Tax.

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Topics: Business News, The Big News

What to expect from the 2015 Google I/O Developer Conference

Posted by David Murton on Thu, May 07, 2015 @ 12:03 PM


Over two days at the end of this month, Google will hold its annual I/O Developer Conference, which invites developers from all over the world to see how Google is evolving its range of products, hardware and software.

It is where new versions of Android are first discussed (and, since last year, has provided access to an early developer version of the mobile operating system) and the company's grander ideas, such as Google Glass, are often demonstrated for the first time. This year, reports show that Google has some pretty big ambitions, and the standouts are listed below.

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Topics: Business News, Technology

What can we expect from Facebook's F8 Developer Conference?

Posted by David Murton on Tue, Mar 24, 2015 @ 11:56 AM

Between 25 and 26 March, Facebook will hold its annual F8 Developer Conference. The social media giant has stated that the conference will focus on all its products, from Facebook to Oculus, and big announcements are a guarantee. But what are some of the core areas that could be focused on over the two days? Below are just five possibilities.

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Topics: Social Media News & Strategies, Business News

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