Bitcoin: the decentralised digital currency

Posted by David Murton on Thu, Mar 19, 2015 @ 10:58 AM

Chances are you've heard of Bitcoin, but how much you know about it probably depends on how much the idea of a purely digital currency interests you. And even if it does, Bitcoin can be somewhat perplexing. While it does make perfect sense to some, anything to do with a type of currency and, by extension, economy, deserves a closer look.

Keep in mind that while this article provides a basic look at the world of Bitcoin, it by no means delves into the deeper complexities of the currency, the mathematics of it, and the myriad rules that define it.

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Topics: Business News, Technology, The Big News

Evolution of brands: Subway, part 2 - Across the USA

Posted by David Murton on Wed, Mar 11, 2015 @ 06:30 AM


While the "Subway" name became official in 1968, the grand plans for the restaurant chain started back in 1965. 
Founders Fred DeLuca and Peter Buck had set themselves a goal of opening 32 stores within 10 years - so 32 stores by 1975.

Despite their ambition, 1974 rolled around and DeLuca and Buck had only opened 16 stores throughout Connecticut - though this was still an impressive feat. However, given they were still 16 stores short of their 10-year goal, both founders agreed on a new approach...

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Topics: Business News, Evolution of Brands

Apple reveals the price of the Apple Watch

Posted by David Murton on Tue, Mar 10, 2015 @ 10:33 AM

At Apple's launch event, the company finally revealed both the release date and the pricing for the three iterations of its much-anticipated smart watch, the Apple Watch.

The event also clarified the Watch's features, general battery life, and how owners will go about finding and installing apps to the watch itself.

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Topics: Business News, Technology

Evolution of brands: Subway, part 1 - Pete's Super Submarines

Posted by David Murton on Tue, Mar 03, 2015 @ 09:18 AM


Every business, no matter how big it is now, starts with humble beginnings. 
What makes a business successful can come down to any variety of factors, from catering to untapped market to how you actually market the product/service itself. Above all, however, your business must know how to satisify customers, inspire loyalty, and grow with the times. For the month of March, I will be taking a look at Subway, the famed sandwhich shop/restaurant, which has grown to become the largest single restaurant chain in the world.

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Topics: Business News, Evolution of Brands

Facebook's new TV campaign

Posted by Ted Tabet on Sat, Feb 28, 2015 @ 07:00 AM

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Facebook has decided that 1.3 billion users isn’t enough, and has launched a new commercial TV and billboard campaign.

They have been experimenting with television ads since October 2012, when it debuted a campaign called “The Things that Connect Us”. TV viewers in certain parts of the world will now start seeing spots promoting the social network from a new edgy angle.

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Topics: Social Media News & Strategies, Business News

3 customer growth tricks you should be using!

Posted by Ted Tabet on Mon, Feb 23, 2015 @ 11:21 AM

growthtricks1

Just because your customers visit your website, it doesn’t mean they know what to do next. Structure and direction are important in giving users a clear idea of what's to come.

To grab attention, your focus should be on improving customer retention and customer growth. To do this, you can try some simple growth tricks that might help boost your conversions and clientele.

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Topics: Generating & Nurturing Leads, Business News

Traditional news media overtaken by social media in 2015

Posted by Ted Tabet on Sat, Feb 14, 2015 @ 07:00 AM

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The decline of traditional media has been apparent for some time now. The battle for audience retention seemlingly is now well and truly based online, with news hungry participants putting their trust in emerging media. 

Until last year, the statistics had traditional media ranked as the most trusted news source, but according to survey data from the 2015 Edelman Trust Barometersearch engines have overtaken traditional media as the most trusted source of news globally.

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Topics: Social Media News & Strategies, Business News

Tweets to begin showing in Google search results

Posted by David Murton on Fri, Feb 06, 2015 @ 06:30 AM

According to a report by Bloomberg Business, the world's pioneer of the hashtag, Twitter, and the world's largest search engine, Google, have struck a deal that will bring real-time listings of tweets in Google search results.

The deal means that Twitter will automatically provide Google with the tweets of its 284 million users in real-time, removing the need for Google to constantly crawl Twitter for this information - a process that would lead to delays before relevant Twitter-related results would emerge. While it's not clear how the deal will present itself in search results, one very likely possibility is that users will be able to access a live feed of any tweets containing the keywords they search for.

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Topics: Social Media News & Strategies, Business News

The standout Super Bowl commercials of 2015

Posted by David Murton on Tue, Feb 03, 2015 @ 08:56 AM

On average, 100 million+ Americans tune in to watch the Super Bowl. For many, the NFL grand final is more than just the game itself - it's also for the spectacle of the half time show and, of course, seeing what kind of commercials brands with enough money put up during the ad breaks. This year, a 30-second slot came with a price tag of $4.5 million.

Suffice to say, for the brands that did show ads during the Super Bowl, they would've no doubt wanted their ads to be memorable. Below are just a sample of some of the standout commercials from Super Bowl XLIX (49), with many of them making big impressions for very different reasons.

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Topics: Entertainment, Business News

2015: The Year SEO Comes to Mobile

Posted by Nick Rojas on Wed, Jan 28, 2015 @ 10:41 AM

SEO (Search Engine Optimisation) and mobile internet browsers seem more like fair weather friends online, instead of birds of feather flocking to work together, and you’ve got to appreciate the irony in this internet conundrum. Speaking of ironies, Google, the leader in search, offers one of my favourite online paradoxes of all time.

They have long offered webmaster tools and recently added an online testing platform for the mobile friendliness any given website. After inserting a website’s URL into their search bar, Google analyses many different aspects of the site to determine if it will pleasantly appear on handheld, mobile devices. But if you insert their own webmaster tools online address, which is http://www.google.com/webmaster/tools, into that search bar, it comes back “not mobile friendly”.

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Topics: Online Advice, Desktop & Mobile Website Design, Business News

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