5 Easy Ways To Increase Enrolments Using Social Media

Posted by Chloe Frauenfelder on Thu, Nov 19, 2020 @ 01:28 PM

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Topics: social media, digital marketing, Content marketing, Increase Enrolments

Email Marketing - What NOT to do in 2020

Posted by Samuel Cooper on Tue, Feb 25, 2020 @ 04:32 PM

EmailMarketingWhatNOTToDoIn2020

How do you get the most out of your email marketing campaigns? Unsure why you aren’t getting the results you desire?

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Topics: digital marketing, Content marketing, electronic direct mail, EDM, Headlines, email marketing, Copywriting, 2020, blog post

Animal Influencers: What Our Furry Friends Have Taught Us About Instagram Marketing

Posted by Marina Popov on Mon, Feb 17, 2020 @ 04:25 PM

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We never thought we’d make a personalised Instagram account for our office dog… but now we might just be considering it!

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Topics: social media, Reach, Instagram, marketing, digital marketing, Content marketing, strategy, social media marketing, blog post

What Is Cornerstone Content, And Why Is It So Important?

Posted by Marina Popov on Wed, Feb 12, 2020 @ 07:30 AM

WhatIsCornerstoneContent

The internet is an ocean full of exciting content, which can sometimes mean it’s hard to keep up with your competitors.

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Topics: digital marketing, Content marketing, blog, strategy, seo, cornerstonecontent, engagement, retargeting, website conversion

How To Measure ROI Of Content You Create

Posted by Marina Popov on Tue, Dec 17, 2019 @ 11:15 AM

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With 2020 around the corner, you've probably started coming up with a list of goals for your marketing in the new year - but have you thought about how you might measure their success?

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Topics: Guide to Content Marketing, social media, Instagram, customer interaction, twitter, marketing, google, Content marketing, strategy, KPI

How To Formulate A Content Strategy For Your Business

Posted by Sarah Phipps on Mon, Oct 21, 2019 @ 04:28 PM

 

HowToFormulateAContentMarketingStrategy

Think of your long term content plan as in investment in your future success - the more you create over time, the stronger your authority and relevance.
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Topics: Guide to Content Marketing, Content marketing, HubSpot

Content Marketing: 2020 in a Nutshell

Posted by Steffen Wikhaug on Fri, Oct 11, 2019 @ 02:00 PM

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These changes in content marketing trends should influence how you approach your marketing in 2020.

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Topics: Content marketing

12 Digital Marketing FAQs That We Have The Answers To

Posted by Tiarna Adams on Mon, Jul 29, 2019 @ 02:29 PM

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When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.

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Topics: Digital Marketing Statistics, Advertising Tips, Reach, Instagram, twitter, marketing, content, digital marketing, Content marketing, blog, blogging, electronic direct mail, seo, social media marketing, engagement, email marketing

What is Content Marketing?

Posted by Tiarna Adams on Tue, Jul 23, 2019 @ 12:15 PM

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Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding

The 6 Most Common Blogging Mistakes

Posted by Tiarna Adams on Mon, Jul 22, 2019 @ 01:58 PM

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We all know someone who rolls their eyes at the mention of the word ‘blogger’. A lot of people may be of the opinion that blogging is pointless or that they are above such a millennial-centric trend or some people might even think that writing blogs is easy and that anyone can do it. In actual fact, these assumptions couldn’t be further from the truth. HubSpot’s Ultimate List of Marketing Statistics for 2019 states that marketers who prioritise blogging are 13x more likely to have a positive ROI. However, blogging can be difficult, and almost no one gets it right the first time. Below are some common blogging mistakes that you should avoid:

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Topics: Reach, marketing, content, Content marketing, blog, blogging, conversational marketing, strategy, branding, engagement

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