The internet is an ocean full of exciting content, which can sometimes mean it’s hard to keep up with your competitors.
With 2020 around the corner, you've probably started coming up with a list of goals for your marketing in the new year - but have you thought about how you might measure their success?
Think of your long term content plan as in investment in your future success - the more you create over time, the stronger your authority and relevance.
Topics: Content marketing
When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.
Topics: Digital Marketing Statistics, Advertising Tips, Reach, Instagram, twitter, marketing, content, digital marketing, Content marketing, blog, blogging, electronic direct mail, seo, social media marketing, engagement, email marketing
Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding
We all know someone who rolls their eyes at the mention of the word ‘blogger’. A lot of people may be of the opinion that blogging is pointless or that they are above such a millennial-centric trend or some people might even think that writing blogs is easy and that anyone can do it. In actual fact, these assumptions couldn’t be further from the truth. HubSpot’s Ultimate List of Marketing Statistics for 2019 states that marketers who prioritise blogging are 13x more likely to have a positive ROI. However, blogging can be difficult, and almost no one gets it right the first time. Below are some common blogging mistakes that you should avoid: