We all know someone who rolls their eyes at the mention of the word ‘blogger’. A lot of people may be of the opinion that blogging is pointless or that they are above such a millennial-centric trend or some people might even think that writing blogs is easy and that anyone can do it. In actual fact, these assumptions couldn’t be further from the truth. HubSpot’s Ultimate List of Marketing Statistics for 2019 states that marketers who prioritise blogging are 13x more likely to have a positive ROI. However, blogging can be difficult, and almost no one gets it right the first time. Below are some common blogging mistakes that you should avoid:
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Topics:
Reach,
marketing,
content,
Content marketing,
blog,
blogging,
conversational marketing,
strategy,
branding,
engagement
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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:
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Topics:
Generating & Nurturing Leads,
Public Relations,
social media,
Facebook,
customer interaction,
marketing,
conversational marketing,
social media marketing,
engagement
A potential cornerstone in your business' conversational marketing strategy, live chat can be a powerful tool in your quest for optimising conversion rates.
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Topics:
conversational marketing,
live chat
Experts are calling 2018 "year of the chatbots". What exactly does a well-executed conversational marketing robot look like, and what does it do?
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Topics:
artificial Intelligence,
conversational marketing,
chatbots
Conversational marketing is a more human way to create leads - by using artificial intelligence. Robots could be creating a new future for marketing.
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Topics:
artificial Intelligence,
conversational marketing,
chatbots
