With 2020 around the corner, you've probably started coming up with a list of goals for your marketing in the new year - but have you thought about how you might measure their success?
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Topics: Guide to Content Marketing, social media, Instagram, customer interaction, twitter, marketing, google, Content marketing, strategy, KPI
At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.
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Topics: Generating & Nurturing Leads, social media, Facebook, customer interaction, marketing, Content marketing, strategy, social media marketing, voice, engagement, Facebook audiences
In the age of hashtags, likes and tweets, it is easy to assume that email marketing has become a thing of the past.
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Topics: Digital Marketing Statistics, customer interaction, marketing, digital marketing, EDM, strategy
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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:
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Topics: Generating & Nurturing Leads, Public Relations, social media, Facebook, customer interaction, marketing, conversational marketing, social media marketing, engagement
When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.
Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.
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Topics: Social Media News & Strategies, Online Advice, Technology, Apps, Evolution of Brands, social media, Instagram, customer interaction, twitter
When it comes to building a brand, the traditional approach has been conclusive of expensive advertising campaigns and big-budget corporate enterprise, but in this new era of social interaction, many brands are doing quite the opposite to great effect.
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Topics: Business News, Advertising Tips, Evolution of Brands, social media, customer interaction, marketing, human brands
When Instagram announced last year that they would be rolling-out shoppable organic posts for a select number of businesses in the US, few Australian retailers took notice. Now that the facebook-owned image and video app’s shoppable feature has finally hit our shores, it’s time businesses prepped their pages for the social shopper.
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Topics: Generating & Nurturing Leads, social media, Instagram, customer interaction, online shopping
With 3 million active accounts in Australia, Twitter has become a great platform for customer engagement. Customers love interacting with brands they like, and really appreciate a response when they complain, with 96% of users being more likely to buy again after a good customer service experience on Twitter.
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Topics: Online Advice, social media, customer interaction, twitter, customer service
It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.
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Topics: Social Media News & Strategies, Online Advice, Advertising Tips, social media, customer interaction
The rise of E-Commerce has changed the way we shop for good, from electronics to clothes to cars, and we owe it all to industry giant eBay.
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Topics: Business News, Evolution of Brands, customer interaction, customer service, online shopping