It’s that time of year again - Valentines Day! Love is in the air, florists are frantically organising orders and marketers are developing campaigns to tug at your heartstrings and convince you to buy a gift for your significant other.
The internet is an ocean full of exciting content, which can sometimes mean it’s hard to keep up with your competitors.
Every day, Australians are browsing the internet; shopping for clothes, looking at new recipes to cook for dinner, or doing research about digital marketing content. Every time we do, it seems that the Internet knows exactly as we're about to leave a page. Many of us have probably had the thought - "Am I being followed?" Well... maybe we are!
When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.
Topics: Digital Marketing Statistics, Advertising Tips, Reach, Instagram, twitter, marketing, content, digital marketing, Content marketing, blog, blogging, electronic direct mail, seo, social media marketing, engagement, email marketing
Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding
Search Engine Optimization is a strategy utilised in digital marketing to rank your page as highly as possible in search engines. Basically, you’re trying to be best mates with Google. Off-page SEO relates to external factors such as social media attention and other websites providing links to your page. On-page SEO factors are those which are directly related to your individual pages- and which we have more control over. Below are 3 of the main ways in which we can optimise our websites using on-page SEO: