Every day, Australians are browsing the internet; shopping for clothes, looking at new recipes to cook for dinner, or doing research about digital marketing content. Every time we do, it seems that the Internet knows exactly as we're about to leave a page. Many of us have probably had the thought - "Am I being followed?" Well... maybe we are!
Topics: digital marketing, retargeting, conversion, digital marketing trends, onsite retargeting, website conversion
When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.
Topics: Digital Marketing Statistics, Advertising Tips, Reach, Instagram, twitter, marketing, content, digital marketing, Content marketing, blog, blogging, electronic direct mail, seo, social media marketing, engagement, email marketing
Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding
Search Engine Optimization is a strategy utilised in digital marketing to rank your page as highly as possible in search engines. Basically, you’re trying to be best mates with Google. Off-page SEO relates to external factors such as social media attention and other websites providing links to your page. On-page SEO factors are those which are directly related to your individual pages- and which we have more control over. Below are 3 of the main ways in which we can optimise our websites using on-page SEO:
Topics: SEO Resources, Digital Marketing Statistics, Technology, Reach, marketing, google, digital marketing, seo
From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:
Topics: Digital Marketing Statistics, Entertainment, Reach, marketing, human brands, youtube, content, ads, advertising, digital marketing, Content marketing, strategy
In the age of hashtags, likes and tweets, it is easy to assume that email marketing has become a thing of the past.
Topics: Digital Marketing Statistics, customer interaction, marketing, digital marketing, EDM, strategy
Here's a short rundown of the 5 most important C's of digital marketing: Content, creativity, consistency, communication and client customisation.
Topics: digital marketing
In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies.
Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing
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We had some particularly fantastic marketing campaigns this year. Here's our five favourite viral marketing campaigns from 2018.
Topics: advertising, digital marketing
Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.
Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing