The Importance of Sales Copy In Website Design

Posted by Samuel Cooper on Mon, Mar 09, 2020 @ 11:15 AM

TheImportanceOfSalesCopyInWebDesign

Does your website need a refresher? Make sure to consider your copy as well as your design when undertaking website redevelopment!

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Topics: Desktop & Mobile Website Design, digital marketing, Copywriting, 2020, Website Design

Email Marketing - What NOT to do in 2020

Posted by Samuel Cooper on Tue, Feb 25, 2020 @ 04:32 PM

EmailMarketingWhatNOTToDoIn2020

How do you get the most out of your email marketing campaigns? Unsure why you aren’t getting the results you desire?

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Topics: digital marketing, Content marketing, electronic direct mail, EDM, Headlines, email marketing, Copywriting, 2020, blog post

Animal Influencers: What Our Furry Friends Have Taught Us About Instagram Marketing

Posted by Marina Popov on Mon, Feb 17, 2020 @ 04:25 PM

AnimalInfluencersWhatOurFurryFriendsHaveTaughtUs (1)

We never thought we’d make a personalised Instagram account for our office dog… but now we might just be considering it!

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Topics: social media, Reach, Instagram, marketing, digital marketing, Content marketing, strategy, social media marketing, blog post

What Is Cornerstone Content, And Why Is It So Important?

Posted by Marina Popov on Wed, Feb 12, 2020 @ 07:30 AM

WhatIsCornerstoneContent

The internet is an ocean full of exciting content, which can sometimes mean it’s hard to keep up with your competitors.

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Topics: digital marketing, Content marketing, blog, strategy, seo, cornerstonecontent, engagement, retargeting, website conversion

Why Should My Business Use LinkedIn For Marketing?

Posted by Samuel Cooper on Fri, Feb 07, 2020 @ 04:18 PM

WhyShouldMyBusinessUseLinkedIn

LinkedIn has been the enigma of social platforms since it launched in 2003, with a heavy focus on Business-to-Business (B2B) marketing and connecting businesses and professionals together.

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Topics: digital marketing, Linkedin, 2020

What Is Onsite Retargeting, And How Can It Increase Website Conversions?

Posted by Marina Popov on Tue, Dec 10, 2019 @ 09:27 AM

WhatIsOnsiteRetargeting

Every day, Australians are browsing the internet; shopping for clothes, looking at new recipes to cook for dinner, or doing research about digital marketing content. Every time we do, it seems that the Internet knows exactly as we're about to leave a page. Many of us have probably had the thought - "Am I being followed?" Well... maybe we are!

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Topics: digital marketing, retargeting, conversion, digital marketing trends, onsite retargeting, website conversion

12 Digital Marketing FAQs That We Have The Answers To

Posted by Tiarna Adams on Mon, Jul 29, 2019 @ 02:29 PM

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When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.

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Topics: Digital Marketing Statistics, Advertising Tips, Reach, Instagram, twitter, marketing, content, digital marketing, Content marketing, blog, blogging, electronic direct mail, seo, social media marketing, engagement, email marketing

What is Content Marketing?

Posted by Tiarna Adams on Tue, Jul 23, 2019 @ 12:15 PM

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Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding

What is On-Page SEO?

Posted by Tiarna Adams on Tue, Jul 02, 2019 @ 02:40 PM

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Search Engine Optimization is a strategy utilised in digital marketing to rank your page as highly as possible in search engines. Basically, you’re trying to be best mates with Google. Off-page SEO relates to external factors such as social media attention and other websites providing links to your page. On-page SEO factors are those which are directly related to your individual pages- and which we have more control over. Below are 3 of the main ways in which we can optimise our websites using on-page SEO:

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Topics: SEO Resources, Digital Marketing Statistics, Technology, Reach, marketing, google, digital marketing, seo

7 YouTube Statistics to Influence Your Marketing Strategy

Posted by Tiarna Adams on Tue, Jun 11, 2019 @ 02:25 PM

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From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:

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Topics: Digital Marketing Statistics, Entertainment, Reach, marketing, human brands, youtube, content, ads, advertising, digital marketing, Content marketing, strategy

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