7 YouTube Statistics to Influence Your Marketing Strategy

Posted by Tiarna Adams on Tue, Jun 11, 2019 @ 02:25 PM

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From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:

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Topics: Digital Marketing Statistics, Entertainment, Reach, marketing, human brands, youtube, content, ads, advertising, digital marketing, Content marketing, strategy

Is Email Marketing Dead?

Posted by Tiarna Adams on Tue, May 28, 2019 @ 02:37 PM

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In the age of hashtags, likes and tweets, it is easy to assume that email marketing has become a thing of the past. 

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Topics: Digital Marketing Statistics, customer interaction, marketing, digital marketing, EDM, strategy

The 5 C's of Digital Marketing

Posted by Steffen Wikhaug on Thu, Apr 04, 2019 @ 02:52 PM

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Here's a short rundown of the 5 most important C's of digital marketing: Content, creativity, consistency, communication and client customisation.

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Topics: digital marketing

Australian Internet and Social Media Statistics November 2018

Posted by Jessica McKenna on Mon, Dec 03, 2018 @ 03:33 PM

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In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

2018’s Best Viral Marketing Campaigns

Posted by Steffen Wikhaug on Tue, Nov 27, 2018 @ 01:24 PM

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We had some particularly fantastic marketing campaigns this year. Here's our five favourite viral marketing campaigns from 2018.

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Topics: advertising, digital marketing

Australian Internet and Social Media Statistics October 2018

Posted by Steffen Wikhaug on Tue, Nov 06, 2018 @ 11:08 AM

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Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

How to Choose the Right Digital Marketing Agency for Your Business

Posted by Steffen Wikhaug on Mon, Oct 22, 2018 @ 09:30 AM

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Choosing a digital marketing agency to help with your business can be daunting. It is a partnership that will last for years or even decades if successful. 

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Topics: digital marketing

How To Spice Up Old Blog Posts To Increase Traffic

Posted by Jessica McKenna on Wed, Oct 10, 2018 @ 10:26 AM

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What if we told you that something as simple as refreshing old blog content could increase your website's traffic?

If you have been in the blogging game for a while, then you know how difficult it is to create incredibly valuable, engaging content everyday that also receives the views and recognition it deserves. Even when you do roll out an outstanding piece of writing, it will eventually get buried under the continuous wave of posts you or your team will write in the coming months.

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Topics: content, google, digital marketing, blog, blogging, branding, seo

3 Ways To Create Powerful Cornerstone Content That Will Improve Your SEO

Posted by Sarah Phipps on Thu, Oct 04, 2018 @ 01:00 PM

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Madonna would have been nothing without her number one hits. When you look back at the 80’s, it’s hard not to remember classics like Papa Don’t Preach, Like A Prayer, or Into the Groove. These number 1’s are Madonna’s cornerstone content - instantly recognisable, they defined who she was and her personal brand.

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Topics: digital marketing, Content marketing, blog, seo, cornerstonecontent

3 Standout Companies that have Successfully Rebranded

Posted by Jessica McKenna on Tue, Oct 02, 2018 @ 10:45 AM

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As your company grows and expands, it is inevitable that you will have to realign your brand at some point.

There are plenty of reasons for rebranding. It could be because your target market has grown apart from your brand over the years, your competition has recently undergone a modern upgrade, putting pressure on your company to do the same, or your brand has a poor reputation that you would like to change.

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Topics: marketing, digital marketing, strategy, branding, re branding

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