Phew! That’s Black Friday all wrapped up for another year. Now that it’s over, you may be wondering just how successful the event was.
In this article, we’re sharing all the latest stats from BF 2022.
Let’s start by looking at the ecommerce sector, specifically at Black Friday on Shopify.
Topics: Digital Marketing Statistics, online shopping, ecommerce, Shopify, Black Friday, cyber monday, 2022, ecommerce marketing
In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies.
Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing
Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.
Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing
It’s been an interesting month. Facebook continues to run televised ads on its privacy commitments in the wake of user concerns and an increase in account deletion. Meanwhile, Snapchat’s Australian user count has risen after the roll out of new features.
Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing
The Political Arena
Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.
Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing
March was a tough month for Facebook. The biggest news story to rock the world of social media (as well as the world) was the Cambridge Analytica scandal.
Topics: Social Media News & Strategies, Digital Marketing Statistics
It’s been a busy start to the year, with big news stories (both good and bad) hitting the internet and social media world.
Topics: Social Media News & Strategies, Digital Marketing Statistics, Apps
Video content is projected to claim more than 80% of all web traffic by 2019.
Topics: Social Media News & Strategies, Digital Marketing Statistics
The months have flown by and we already find ourselves halfway through 2017, which means winter in Australia and heaps of internet and social media news to share!
Topics: Social Media News & Strategies, Digital Marketing Statistics
We are well into the year and there's no signs of slowing down with Social Media! Especially for Facebook, who announced heaps of now features and initiatives at their F8 conference.
Topics: Social Media News & Strategies, Digital Marketing Statistics