In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies.
Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.
It’s been an interesting month. Facebook continues to run televised ads on its privacy commitments in the wake of user concerns and an increase in account deletion. Meanwhile, Snapchat’s Australian user count has risen after the roll out of new features.
It’s been a busy few months in the world of social media and apps. Facebook stock continues to fall after the Cambridge Analytica scandal back in March, and Instagram launched the game changing (or so it thinks) IGTV, hoping to compete against YouTube’s long form video content.
The Political Arena
Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.
March was a tough month for Facebook. The biggest news story to rock the world of social media (as well as the world) was the Cambridge Analytica scandal.
It’s been a busy start to the year, with big news stories (both good and bad) hitting the internet and social media world.
Video content is projected to claim more than 80% of all web traffic by 2019.
It wasn’t just Halloween that people celebrated in October, there were plenty of big things happening in the world of social media.