12 Digital Marketing FAQs That We Have The Answers To

Posted by Tiarna Adams on Mon, Jul 29, 2019 @ 02:29 PM

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When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.

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Topics: Digital Marketing Statistics, Advertising Tips, Reach, Instagram, twitter, marketing, content, digital marketing, Content marketing, blog, blogging, electronic direct mail, seo, social media marketing, engagement, email marketing

What is Content Marketing?

Posted by Tiarna Adams on Tue, Jul 23, 2019 @ 12:15 PM

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Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding

What is On-Page SEO?

Posted by Tiarna Adams on Tue, Jul 02, 2019 @ 02:40 PM

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Search Engine Optimization is a strategy utilised in digital marketing to rank your page as highly as possible in search engines. Basically, you’re trying to be best mates with Google. Off-page SEO relates to external factors such as social media attention and other websites providing links to your page. On-page SEO factors are those which are directly related to your individual pages- and which we have more control over. Below are 3 of the main ways in which we can optimise our websites using on-page SEO:

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Topics: SEO Resources, Digital Marketing Statistics, Technology, Reach, marketing, google, digital marketing, seo

7 YouTube Statistics to Influence Your Marketing Strategy

Posted by Tiarna Adams on Tue, Jun 11, 2019 @ 02:25 PM

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From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:

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Topics: Digital Marketing Statistics, Entertainment, Reach, marketing, human brands, youtube, content, ads, advertising, digital marketing, Content marketing, strategy

Is Email Marketing Dead?

Posted by Tiarna Adams on Tue, May 28, 2019 @ 02:37 PM

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In the age of hashtags, likes and tweets, it is easy to assume that email marketing has become a thing of the past. 

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Topics: Digital Marketing Statistics, customer interaction, marketing, digital marketing, EDM, strategy

Australian Internet and Social Media Statistics November 2018

Posted by Jessica McKenna on Mon, Dec 03, 2018 @ 03:33 PM

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In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

Australian Internet and Social Media Statistics October 2018

Posted by Steffen Wikhaug on Tue, Nov 06, 2018 @ 11:08 AM

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Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

Australian Internet and Social Media Statistics August 2018

Posted by Sarah Phipps on Thu, Sep 06, 2018 @ 09:30 AM

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It’s been an interesting month. Facebook continues to run televised ads on its privacy commitments in the wake of user concerns and an increase in account deletion. Meanwhile, Snapchat’s Australian user count has risen after the roll out of new features. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

Australian Internet and Social Media Statistics (July 2018)

Posted by Rita Braby on Mon, Aug 06, 2018 @ 01:28 PM

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It’s been a busy few months in the world of social media and apps. Facebook stock continues to fall after the Cambridge Analytica scandal back in March, and Instagram launched the game changing (or so it thinks) IGTV, hoping to compete against YouTube’s long form video content.

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Topics: Digital Marketing Statistics, Apps

The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

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The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

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Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing

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