run better digital

 

Looking for another way to reach your ecommerce customers? If so, it might be time to consider selling your product through online marketplaces.

Marketplaces are like the shopping centres of the internet. They are essentially a digital platform where you can list your products alongside other vendors or sellers. 

If you’re thinking of selling your product through a marketplace, then it’s important to choose the right platform. In this blog, we’re sharing the pros and cons of selling on online marketplaces to help you make the right decision for your ecommerce business.

Topics: online shopping, ecommerce, ecommerce marketing, 2023, marketplace

As we settle into the new year, you may be wondering what the future looks like for ecommerce. Whilst we don’t have a crystal ball that can predict the future, we can share some insight into the latest trends in ecommerce and what we expect to see in 2023.

We're looking at the state of ecommerce this year, the rise of social commerce, the growth of virtual shopping experiences, and the push for sustainability. Then, we're sharing our tips on how to prepare your store for the future. 

Let's dive in!

Topics: digital marketing, ecommerce, digital marketing trends, ecommerce marketing, 2023

 

Have you ever visited an online store, and almost bought something, but were frustrated by a complex checkout process and gave up?

This is known as cart abandonment. It can cause ecommerce stores to lose $18 billion in yearly sales revenue. In Australia, almost 75% of shoppers abandon their carts. This means that three quarters of visitors leave a site without completing their purchase. 

If you’re running an ecommerce store, then you need to think about your customers’ experience. Providing a seamless checkout is crucial for reducing cart abandonment, and recovering your sales. 

Let's look at our tips for creating a seamless checkout experience for your store.

Topics: online shopping, ecommerce, Shopify, ecommerce marketing, 2023, checkout

 

Phew! That’s Black Friday all wrapped up for another year. Now that it’s over, you may be wondering just how successful the event was.

In this article, we’re sharing all the latest stats from BF 2022. 

Let’s start by looking at the ecommerce sector, specifically at Black Friday on Shopify.

Topics: Digital Marketing Statistics, online shopping, ecommerce, Shopify, Black Friday, cyber monday, 2022, ecommerce marketing

 

Black Friday is a little over two weeks away! That means now is the crunch time for preparing your ecommerce store and your email marketing campaigns.

During Black Friday, most brands will send email marketing campaigns to announce their sales, generate hype, and drive traffic to their website. 

In this blog, we’re sharing 3 types of email campaigns that you should be running for Black Friday, to help your store stand out from the crowd.

Topics: All Things Email Marketing, electronic direct mail, automated marketing, ecommerce, engagement, email marketing, Black Friday, campaign, abandoned cart, ecommerce marketing

 

We’ve all seen them, that little box that pops up in the corner of your screen: ‘Hey there! How can I help you?’ 

You may engage, have your query solved, or you may experience conversational ping-pong with a chatbot that does not provide the answers you need. 

As an eCommerce business owner, you may think chatbots are a good, but ultimately unnecessary addition to your website and/ or campaigns. I’m here to tell you you’re wrong. 

Chatbots can revolutionise your customer service and give your business a competitive edge. Let's dive into how chatbots can improve your ecommerce business.

Topics: marketing, digital marketing, chatbots, ecommerce, engagement, customer journey, Shopify, 2022, ecommerce marketing

 

The ecommerce marketplace is continually getting more noisy and more crowded. If you want your brand to stand out, then you’re going to need a powerful marketing campaign.

In this blog, we’re sharing some of the best ecommerce marketing campaigns we have seen in 2022 to inspire you. 

Plus, we're sharing our thoughts on how to create your own campaign and make your brand shine. Let's dive in! 

Topics: social media, Content marketing, strategy, social media marketing, ecommerce, social proof, social commerce, campaign, 2022, ecommerce marketing

Topics: Social Media News & Strategies, Evolution of Brands, social media, Instagram, social media marketing, ecommerce, social commerce, ecommerce marketing, 2023