7 Tips for Supercharging your Ecommerce EOFY Sale

Posted by Claire Matthews on Thu, Jun 08, 2023 @ 03:31 PM

The end of the financial year (EOFY) presents a prime opportunity for ecommerce businesses to boost their sales and revenue. By strategically planning and executing your EOFY sale, you can attract new customers, entice repeat buyers, and achieve your financial goals. 

In this blog, we'll explore seven valuable tips to supercharge your ecommerce EOFY sale. From crafting compelling offers to leveraging digital marketing tactics, these tips will help you make the most of this critical sales period and drive your business towards success.

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Topics: online shopping, electronic direct mail, ecommerce, email marketing, onsite retargeting, sales, paid search, ecommerce marketing, 2023, eofy

3 Email Campaigns to Run for Black Friday

Posted by Claire Matthews on Thu, Nov 10, 2022 @ 04:20 PM


Black Friday is a little over two weeks away! That means now is the crunch time for preparing your ecommerce store and your email marketing campaigns.

During Black Friday, most brands will send email marketing campaigns to announce their sales, generate hype, and drive traffic to their website. 

In this blog, we’re sharing 3 types of email campaigns that you should be running for Black Friday, to help your store stand out from the crowd.

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Topics: All Things Email Marketing, electronic direct mail, automated marketing, ecommerce, engagement, email marketing, Black Friday, campaign, abandoned cart, ecommerce marketing

3 Abandoned Cart Flows to Increase your Conversion Rate

Posted by Claire Matthews on Thu, Aug 18, 2022 @ 03:32 PM


If you’re running an ecommerce store, you’ll know how disappointing it is when visitors to your store don’t place an order. They might browse the store, add an item to their cart, and then leave.

Not only is this disappointing for you, it can also be expensive. Research shows that cart abandonment currently causes ecommerce stores to lose $18 billion in yearly sales revenue.

The good news is there are simple ways you can reduce your cart abandonment rates and improve your conversions and sales. One way is through email marketing. In this post, we're sharing 3 types of emails you can send to re-engage your customers and entice them back to your store.

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Topics: ecommerce, email marketing, conversion, website conversion, 2022, abandoned cart

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