Social Commerce and the Rise of Live Shopping in Australia

Posted by Claire Matthews on Wed, Nov 01, 2023 @ 10:29 AM

 

In ecommerce, it can be challenging to keep up with the latest trends and technologies. In this blog, we’re exploring trends in social commerce and live shopping to keep you updated.

Social commerce is the use of social media platforms like Facebook and Instagram to market and sell products. It allows customers to make purchases directly from their social media apps, without needing to visit your website.  

Social commerce is fast and easy. For example, whilst scrolling through Instagram, you could see a set of skin care products, tap Shop Now, add it to your shopping cart and checkout within the app.  

Social shopping is becoming hugely popular for ecommerce stores. Let's dive in to see how you could use it for your store.

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Topics: social media, social media marketing, ecommerce, engagement, social proof, social commerce, ecommerce marketing, 2023, live shopping

How to use AI to Grow your Social Media Following

Posted by Claire Matthews on Thu, Mar 09, 2023 @ 09:00 AM

 

Social media has become an integral part of marketing for ecommerce businesses. It provides an opportunity to reach a large audience and build brand awareness.

Building a following on social media takes time and effort. Fortunately, artificial intelligence (AI) is helping businesses to grow their social media following more efficiently. 

In this blog, we'll discuss how you can use AI to grow your social media following and boost your ecommerce business.

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Topics: Social Media News & Strategies, Technology, social media, chatbots, live chat, social media marketing, ecommerce, engagement, social proof, social commerce, ecommerce marketing, 2023, AI

3 Email Campaigns to Run for Black Friday

Posted by Claire Matthews on Thu, Nov 10, 2022 @ 04:20 PM

 

Black Friday is a little over two weeks away! That means now is the crunch time for preparing your ecommerce store and your email marketing campaigns.

During Black Friday, most brands will send email marketing campaigns to announce their sales, generate hype, and drive traffic to their website. 

In this blog, we’re sharing 3 types of email campaigns that you should be running for Black Friday, to help your store stand out from the crowd.

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Topics: All Things Email Marketing, electronic direct mail, automated marketing, ecommerce, engagement, email marketing, Black Friday, campaign, abandoned cart, ecommerce marketing

How Chatbots Can Improve Your eCommerce Business

Posted by Claire Matthews on Tue, Oct 18, 2022 @ 04:03 PM

 

We’ve all seen them, that little box that pops up in the corner of your screen: ‘Hey there! How can I help you?’ 

You may engage, have your query solved, or you may experience conversational ping-pong with a chatbot that does not provide the answers you need. 

As an eCommerce business owner, you may think chatbots are a good, but ultimately unnecessary addition to your website and/ or campaigns. I’m here to tell you you’re wrong. 

Chatbots can revolutionise your customer service and give your business a competitive edge. Let's dive into how chatbots can improve your ecommerce business.

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Topics: marketing, digital marketing, chatbots, ecommerce, engagement, customer journey, Shopify, 2022, ecommerce marketing

14 Essential Ways to Optimise your Cart Page

Posted by Claire Matthews on Thu, Sep 01, 2022 @ 02:45 PM

 

Providing a seamless shopping experience for your customers is essential for running a successful ecommerce business.

Visitors to your store can be easily turned away by a difficult checkout process. They may be interested in your item, but don’t want to put in time and effort to make the purchase. This is why you need to provide a smooth checkout process.

In this post, we're sharing our 14 tips for optimising your cart page. Let's dive in!

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Topics: ecommerce, engagement, Shopify, 2022

How to Leverage SMS Marketing for your Ecommerce Business

Posted by Claire Matthews on Tue, Oct 05, 2021 @ 10:01 AM

 

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If you’re running an ecommerce business, chances are you’re looking for more effective ways to reach customers and increase your sales. If so, SMS marketing is for you!

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Topics: digital marketing, ecommerce, engagement, conversion, business, SMS marketing, text

How to Set Up an Instagram for your Business (WITH PICTURES)

Posted by Madeleine Blaker on Thu, Feb 11, 2021 @ 10:07 AM

MM-HowtoSetUpInstagramForYourBusiness-Blog

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Topics: Social Media News & Strategies, Online Advice, Business News, social media, Instagram, marketing, advertising, instagram stories, social media marketing, engagement, digital marketing trends

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