Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding
From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:
If you are unaware, and if you are you have been missing out, there is a large dog community on Instagram. There are thousands of accounts made by pet owners dedicated to their best friend.
For some businesses, social media is an afterthought. But for others, it's used to express themselves, promote their business, connect with their customers, and make sales.
The results are in and the United States of America now has it's 45th President. Donald J Trump was elected yesterday after a very close vote count that had the whole world holding their breath. Many people were left in shock after the Democratic candidate Hillary Clinton didn't come out on top, but a lot were celebrating Trump's win for the Republican Party.
The world of digital marketing is constantly changing. There are new updates to social media, marketing, mobile functions, website design and optimisation, tech and gadgets (among countless other things) every single day. That’s why it’s so important to stay up-to-date.
Australia is definitely the place to be. There are so many outstanding businesses (large and small) that are killing it in their fields right now. Here’s 9 of the best blogs from local businesses that you should be following:
Read time: 3 - 4 minutes
A lot has been happening in the tech world over the last few days, so it's time to have a brief look at some of the standout moments. From the first-ever commercially available self-tying shoes to another luxury smart watch, here are the big tech stories of the week.