The rise of virtual reality in 2016

Posted by David Murton on Wed, Jan 13, 2016 @ 10:47 AM


Read time: 5 - 6 minutes

Virtual reality is one of those technologies that a lot of people have wanted but no one exactly knew how to develop it in a way that could be commercially successful and avoid the criticism that former attempts at the technology had brought about. 

One such failed foray into virtual reality occurred in 1995 with Nintendo's Virtual Boy. While not explicitly virtual reality, the product did place a significant focus on the user wearing a headset that achieved a 3D effect via parallax that creates the illusion of depth. The display itself was achieved through a set of two red LED screens.

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Topics: Gaming, Entertainment, Technology

Our 5 favourite Christmas ad campaigns of 2015

Posted by Camille Storms on Mon, Dec 21, 2015 @ 04:04 PM


Read time: 2 - 3 minutes
Watch time: Approximately 10 minutes

Heart-warming, thought-provoking, tear-jerking, quirky… Nope we’re not talking about a TED talk or the latest inspirational novel to hit the bookshelves; we’re talking adverts. In this blog, we shed light on some of the best Christmas Campaigns to grace us in 2015. We’re talking short, sweet, 1 - 3 minute shorts that you won’t be able to get out of your head (the aim, of course, of any ad campaign).

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Topics: Entertainment, Public Relations, Advertising Tips

A very techie Christmas, Day 4: Chromecast

Posted by David Murton on Tue, Dec 08, 2015 @ 09:28 AM


Once upon a time, when you wanted to watch something on TV that wasn't actually a TV station, you usually had to plug in a bunch of composite or component cables just to watch a DVD or Blu-Ray. In recent years, however, entertainment has changed. You can essentially download any movie you want from digital stores or you could simply spend hours watching YouTube on your smart phone.

That said, watching an entire movie on a smart phone can be a bit much, so that's why inventions such as Google's Chromecast are so great.

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Topics: Entertainment, Technology

A very techie Christmas, Day 2: Netflix subscription

Posted by David Murton on Fri, Dec 04, 2015 @ 09:13 AM


Netflix made its launch here in Australia earlier this year and, since then, has arguably become the most popular streaming service in the country. With few rivals beyond Stan and Presto, it stands as one of the best means of entertainment where you don't have to endure mind-numbing ads every five minutes while watching a show.

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Topics: Entertainment, Technology

Tweets of the week: Down Under edition

Posted by Hannah Barnard on Thu, Jul 23, 2015 @ 07:30 AM


This week's tweets are all about The Land Down Under. Be it Australian surfers, Australian city development plans or Australian parliamentary spending, we bring you the best tweets this week.

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Topics: Social Media News & Strategies, Entertainment

Tweets of the Week: What's been trending in Australia

Posted by Rachel Lee on Wed, Jul 15, 2015 @ 09:11 AM


This week, we explore what’s stirred up interest on our shores, from the San Diego Comic-Con to a Melbourne orangutan escape.

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Topics: Entertainment

5 memorable moments from Comic-Con 2015

Posted by Hannah Barnard on Tue, Jul 14, 2015 @ 03:56 PM


The geek universe erupted with excitement over the weekend, sending the internet into a frenzy over Comic-Con. The San Diego event is known for its trailer reveals, cosplay and cast panels, and this year was no exception. For those of you who, like us, live in the wrong hemisphere and don't get to partake in the annual #SDCC pilgrimage, here are 5 of the biggest moments from San Diego Comic-Con 2015. 

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Topics: Entertainment

Taylor Swift vs Apple Music: are music streaming services bad for artists?

Posted by Rachel Lee on Wed, Jun 24, 2015 @ 11:46 AM


The latest headlines in the music industry have seen pop megastar Taylor Swift taking on tech giant Apple’s newest baby, Apple Music. Like its rivals Spotify, Rhapsody, and more recently, Tidal, Apple Music is a subscription streaming service that is poised for a worldwide debut in a matter of days on 30 June

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Topics: Entertainment, Technology, Apps

5 outstanding Australian crowdfunding campaigns

Posted by David Murton on Thu, Jun 18, 2015 @ 02:15 PM


Crowdfunding platforms have certainly been a game-changer, allowing ideas that once would've been knocked down through traditional funding channels to have another chance. Think about the company Oculus VR, which Facebook acquired for a whopping $2 billion last year. They got their start on Kickstarter with a vision for the Oculus Rift, now one of the most advanced and promising forays into virtual reality in years. 

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Topics: Entertainment, Business News

Tweets of the week: Eurovision

Posted by Hannah Barnard on Wed, May 27, 2015 @ 06:30 PM


This week, the world stopped and laughed at the only talent contest guaranteed to feature pyrotechnics, horrible lyrics and laser lights - EUROVISION!

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Topics: Entertainment

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