Even though we live in a digital era, communicating through screens, we like to know there’s a human behind it all – one with thoughts, feelings and personality. It’s therefore vital that you express your personal brand identity to your consumers in everything you do.
When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.
Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.
When it comes to building a brand, the traditional approach has been conclusive of expensive advertising campaigns and big-budget corporate enterprise, but in this new era of social interaction, many brands are doing quite the opposite to great effect.
The rise of E-Commerce has changed the way we shop for good, from electronics to clothes to cars, and we owe it all to industry giant eBay.
As of May this year, Instagram has 5 million monthly active Australian users. That’s a lot people posting and engaging with images every month.
In a change that happened overnight, Google has officially updated its logo in one of the most significant ways since May of 1999.
The logo still retains its iconic colours, but its typeface has completely changed and the colours themselves have been softened. The new typeface is a tailor-made sans-serif font called Products Sans. Along with the changes to its wordmark logo, Google is also retiring the standalone lowercase 'g' that accompanied many of its products (Google+, Google Maps, etc.) and replacing it with an uppercase 'G'.
In what has been one of those unpublicised changes to the world's biggest social network, Facebook recently made some small changes to its logo.
More specifically, the company only made changes to its wordmark logo, which is the text-only version of its logo used for identifying its brand. The changes are very subtle, with the most obvious change being to the 'a'. You can compare the above new logo to that of the old one below.
By the end of the 1970s, Apple was in a good position. Profits continued to rise and, by the time 1980 rolled around, the company officially release the Apple III. Unlike the previous two iterations, however, the III was designed to be more business-oriented than its preceding instalments. This was done to try and compete against IBM and Microsoft. Unfortunately, for Apple, the III would prove to be the company's first real financial failure.
Despite this setback, Apple were in no way slowing down. While the III did cause a certain amount of financial problems for the company, it also inspired the creation of two new Apple products: the Apple Lisa and the very first Apple Macintosh.