5 Step Guide to Creating a Facebook Marketing Strategy

Posted by Tiarna Adams on Tue, Jun 04, 2019 @ 03:00 PM

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At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.

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Topics: Generating & Nurturing Leads, social media, Facebook, customer interaction, marketing, Content marketing, strategy, social media marketing, voice, engagement, Facebook audiences

How To Use Facebook Retargeting To Better Reach Your Email List

Posted by Mikaela Smith on Wed, May 29, 2019 @ 05:00 PM

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Would you be surprised to learn that the concept of reusing and repurposing can apply to your business’s marketing strategy?

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Topics: Facebook, facebook ads, retargeting, email marketing, Facebook audiences

9 Ways to Improve Your Facebook Group

Posted by Tiarna Adams on Tue, May 21, 2019 @ 03:33 PM

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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:

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Topics: Generating & Nurturing Leads, Public Relations, social media, Facebook, customer interaction, marketing, conversational marketing, social media marketing, engagement

Groups: The Future of Facebook Engagement

Posted by Steffen Wikhaug on Tue, May 14, 2019 @ 01:35 PM

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You don’t have to leave Facebook to create and foster organic engagement.

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Topics: Social Media News & Strategies, Facebook, engagement

Facebook has Become Pay to Play: Here’s how to Win!

Posted by Steffen Wikhaug on Wed, Apr 10, 2019 @ 03:30 PM

 

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The game has changed. Organic reach on Facebook is declining. Here’s why and how to combat it.

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Topics: Guide to Content Marketing, Facebook, Content marketing, Facebook boost

What the Pixel Update Means for Businesses Advertising on Facebook

Posted by Steffen Wikhaug on Tue, Oct 16, 2018 @ 01:00 PM

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The Facebook Pixel is a piece of code you put on your website that acts as a digital detective, observing the behaviour of your potential customers.

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Topics: Facebook, facebook ads, facebook pixel

3 Extremely Important Uses For The Facebook Pixel

Posted by Sarah Phipps on Wed, Sep 12, 2018 @ 03:05 PM

 

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The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).

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Topics: Social Media News & Strategies, Advertising Tips, social media, Facebook, digital marketing, facebook ads, facebook pixel

How To Deal With Negative Facebook Reviews

Posted by Jessica McKenna on Thu, Aug 23, 2018 @ 12:16 PM

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The Internet is a vast and wonderful space where you can expose your business to the world and connect freely with your customers in just one click. It is also a space that can sometimes recruit trolls, negative comments and reviews, also in just one click.

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Topics: Social Media News & Strategies, Social Issues, Facebook, digital marketing

5 Strategies to Survive the Facebook Apocalypse

Posted by Joseph D. Coleman on Wed, Apr 11, 2018 @ 03:43 PM

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A Survival Guide

As we have mentioned before, the Facebook Apocalypse is upon us. Another algorithm has been introduced that will prioritise content from friends and family while professional publishes will be pushed to the sidelines.

Your organic reach may begin to decline, but not to worry! Below we have prepared five simple social media marketing strategies to help navigate the End Times.

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Topics: Social Media News & Strategies, social media, Facebook, Reach, Apocalypse

The Facebook Apocalypse: New Algorithm and New Challenges

Posted by Joseph D. Coleman on Mon, Apr 09, 2018 @ 09:30 AM

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Image via. Thought Catalog

It seems bleak for social publishers on Facebook. In January, Facebook announced drastic changes to its news feed algorithm, prioritising content from friends and family. This was done in response to fake news and poor-quality content populating the social media juggernaut. 

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Topics: Social Media News & Strategies, Facebook, Reach, Algorithm, Apocalypse

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