Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding
Long gone are the days where you would approach potential customers on your forecourt and ream off a list of car features, talking a mile a minute in the hopes that you could bag a sale. As a car dealership in 2019, your focus should be on increasing your website traffic which will in turn, lead to an increase in sales and customers. The competition in the automotive industry is stiff and it is a rapidly changing landscape. Below are 5 strategies to help you increase your car sales and beat your competitors:
Topics: Generating & Nurturing Leads, marketing, content, blogging, EDM, facebook ads, Headlines, engagement, email marketing, Facebook audiences
At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.
Topics: Generating & Nurturing Leads, social media, Facebook, customer interaction, marketing, Content marketing, strategy, social media marketing, voice, engagement, Facebook audiences
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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:
Topics: Generating & Nurturing Leads, Public Relations, social media, Facebook, customer interaction, marketing, conversational marketing, social media marketing, engagement
As a business owner, lead generation can feel like no easy feat. Yet it is an integral part of your business’s survival. Without leads, your business will most assuredly fail.
Topics: Generating & Nurturing Leads
Want to learn how to optimise your lead generation and improve your sales? Here are five quick lead generation hacks that will give you an instant boost!
Topics: Generating & Nurturing Leads
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Going beyond the basics like "landing your first customer", here are 8 goals that every B2B business should have.
Topics: Generating & Nurturing Leads, Content marketing, b2b
We all know that customer support is changing, and using Facebook Messenger as a marketing tool is a natural progression in the world of digital. When used correctly, Facebook Messenger is a tool that can be used to harness the full marketing potential of your business.
Topics: Social Media News & Strategies, Generating & Nurturing Leads, facebook messenger
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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, social media, digital marketing, Linkedin
Lead generation is no piece of cake. Your website isn’t just a digital placeholder- at least- it shouldn’t be! The power is shifting away from the marketers; internet consumers have more options than ever, which means the pressure is on to make the most of your website’s visitors. Follow our 12 essential steps to find out how you can make the most of your website for lead generation.
Topics: Desktop & Mobile Website Design, Generating & Nurturing Leads, digital marketing