8 Relevant Goals for Every B2B Business

Posted by Steffen Wikhaug on Thu, Nov 15, 2018 @ 12:40 PM

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Going beyond the basics like "landing your first customer", here are 8 goals that every B2B business should have.

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Topics: b2b, Generating & Nurturing Leads, Content marketing

A Quick Guide to Using Facebook Messenger Ads for Your Business

Posted by Sarah Phipps on Wed, Oct 24, 2018 @ 09:04 AM

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We all know that customer support is changing, and using Facebook Messenger as a marketing tool is a natural progression in the world of digital. When used correctly, Facebook Messenger is a tool that can be used to harness the full marketing potential of your business.

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Topics: facebook messenger, Social Media News & Strategies, Generating & Nurturing Leads

Using Sponsored Content On Linkedin To Reach New Audiences

Posted by Jessica McKenna on Fri, Sep 07, 2018 @ 01:01 PM

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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style. 

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Topics: digital marketing, social media, Linkedin, Generating & Nurturing Leads, Guide to Content Marketing

12 Techniques To Improve Your Website's Lead Generation

Posted by Sarah Phipps on Wed, Sep 05, 2018 @ 09:30 AM

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Lead generation is no piece of cake. Your website isn’t just a digital placeholder- at least- it shouldn’t be! The power is shifting away from the marketers; internet consumers have more options than ever, which means the pressure is on to make the most of your website’s visitors. Follow our 12 essential steps to find out how you can make the most of your website for lead generation.

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Topics: Generating & Nurturing Leads, Desktop & Mobile Website Design, digital marketing

Shoppable Instagram Posts: Australia’s Latest E-Commerce Trend

Posted by Nick Hall on Thu, Apr 19, 2018 @ 08:33 PM

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When Instagram announced last year that they would be rolling-out shoppable organic posts for a select number of businesses in the US, few Australian retailers took notice. Now that the facebook-owned image and video app’s shoppable feature has finally hit our shores, it’s time businesses prepped their pages for the social shopper.

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Topics: online shopping, customer interaction, Instagram, social media, Generating & Nurturing Leads

How To Use LinkedIn Groups To Build Relationships & Boost Conversions

Posted by Rita Braby on Mon, Aug 21, 2017 @ 07:30 AM

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Should you spend your time participating in LinkedIn Groups? It’s a question that comes up a lot with LinkedIn marketers.

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Topics: Generating & Nurturing Leads

17 Social Media Hacks To Boost Engagement and Conversions

Posted by Rita Braby on Mon, Jul 17, 2017 @ 03:34 PM

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Do you have a guaranteed formula for brand engagement and conversions on your social media channels? Most people and businesses will answer no, and that’s ok.

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Topics: Social Media News & Strategies, Generating & Nurturing Leads

How You Can Transform the Performance of Your Website Using Heatmaps

Posted by Rita Braby on Thu, Jun 29, 2017 @ 10:54 AM

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Heatmaps are one of the most accurate ways of seeing how visitors use your website, which elements draw their eyes and clicks, and where their interest drops off.

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Topics: Desktop & Mobile Website Design, Generating & Nurturing Leads

Supercharge Your Sales Cycles with Nurturing Workflows

Posted by Rita Braby on Mon, Jun 12, 2017 @ 02:13 PM

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Mention email marketing and some people are still sceptical. Many picture spam content, pushy sales pitches, a constant deluge of emails; but there’s so much more to email marketing than that. It can be subtle, personable, and incredibly effective at lead nurturing.

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Topics: Generating & Nurturing Leads, All Things Email Marketing

How To Use LinkedIn Sales Navigator Like A Pro

Posted by Rita Braby on Mon, Jun 05, 2017 @ 03:54 PM

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As part of our LinkedIn Knowledge Series, we're looking at everything LinkedIn Marketing, from beginners guides to advertising best practices, and we’re kicking off with our guide to use Sales Navigator like a marketing pro.

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Topics: Social Media News & Strategies, Generating & Nurturing Leads

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