Lead generation is no piece of cake. Your website isn’t just a digital placeholder- at least- it shouldn’t be! The power is shifting away from the marketers; internet consumers have more options than ever, which means the pressure is on to make the most of your website’s visitors. Follow our 12 essential steps to find out how you can make the most of your website for lead generation.
When Instagram announced last year that they would be rolling-out shoppable organic posts for a select number of businesses in the US, few Australian retailers took notice. Now that the facebook-owned image and video app’s shoppable feature has finally hit our shores, it’s time businesses prepped their pages for the social shopper.
Topics: Generating & Nurturing Leads
Do you have a guaranteed formula for brand engagement and conversions on your social media channels? Most people and businesses will answer no, and that’s ok.
Heatmaps are one of the most accurate ways of seeing how visitors use your website, which elements draw their eyes and clicks, and where their interest drops off.
Mention email marketing and some people are still sceptical. Many picture spam content, pushy sales pitches, a constant deluge of emails; but there’s so much more to email marketing than that. It can be subtle, personable, and incredibly effective at lead nurturing.
As part of our LinkedIn Knowledge Series, we're looking at everything LinkedIn Marketing, from beginners guides to advertising best practices, and we’re kicking off with our guide to use Sales Navigator like a marketing pro.
Automated marketing is changing the way businesses attract and communicate with customers, and it’s making personalised marketing a lot easier for eCommerce companies.
Marketing your school to attract new leads and enrolments takes more than just promoting your brand and ethos. As students and parents head online to research their options, they are looking more at what the school offers them and their personal benefits.
Some have heralded bots as the future of customer interactions, they go hand-in-hand with the rise of automated marketing to nurture leads and simplify marketing and customer service. Some however, have been hesitant to use the AI (Artificial Intelligence) programs for their business.