Do you have a guaranteed formula for brand engagement and conversions on your social media channels? Most people and businesses will answer no, and that’s ok.
Heatmaps are one of the most accurate ways of seeing how visitors use your website, which elements draw their eyes and clicks, and where their interest drops off.
Mention email marketing and some people are still sceptical. Many picture spam content, pushy sales pitches, a constant deluge of emails; but there’s so much more to email marketing than that. It can be subtle, personable, and incredibly effective at lead nurturing.
As part of our LinkedIn Knowledge Series, we're looking at everything LinkedIn Marketing, from beginners guides to advertising best practices, and we’re kicking off with our guide to use Sales Navigator like a marketing pro.
Automated marketing is changing the way businesses attract and communicate with customers, and it’s making personalised marketing a lot easier for eCommerce companies.
Marketing your school to attract new leads and enrolments takes more than just promoting your brand and ethos. As students and parents head online to research their options, they are looking more at what the school offers them and their personal benefits.
Some have heralded bots as the future of customer interactions, they go hand-in-hand with the rise of automated marketing to nurture leads and simplify marketing and customer service. Some however, have been hesitant to use the AI (Artificial Intelligence) programs for their business.
The move towards customer-centric marketing has well and truly happened. Buying habits have changed, and with them, marketing has gone through a transformation.
Topics: Generating & Nurturing Leads
With each new year, marketers are having to adapt and expand their skills to the grow with the ever-changing market. It’s not enough to be a one-dimensional marketer any more, you need to be proficient across multiple platforms, technologies, and methodologies.