Nurture Marketing: How Automation is Changing The Game

Posted by Rita Braby on Wed, Feb 22, 2017 @ 02:56 PM

marketing automation.jpg

The move towards customer-centric marketing has well and truly happened. Buying habits have changed, and with them, marketing has gone through a transformation.

Read More

Topics: Generating & Nurturing Leads

The Rise of the Hybrid Marketer: 5 Must-Have Skills for 2017

Posted by Rita Braby on Tue, Feb 07, 2017 @ 04:26 PM

hybrid marketer

With each new year, marketers are having to adapt and expand their skills to the grow with the ever-changing market. It’s not enough to be a one-dimensional marketer any more, you need to be proficient across multiple platforms, technologies, and methodologies.

Read More

Topics: Generating & Nurturing Leads, Digital Marketing Statistics

6 Step Process to Making a Successful Webinar

Posted by Rita Braby on Wed, Jan 25, 2017 @ 04:52 PM

making successful webinar

Webinars, or “web-based seminars”, are a great resource for lead generation and promoting your industry authority.

Read More

Topics: Online Advice, Generating & Nurturing Leads

6 Ways To Increase Leads Through Social Media Video

Posted by Rita Braby on Wed, Nov 02, 2016 @ 09:33 AM

social video leads

Social videos are the new top marketing tool. The U.S. is upping its video advertising, with 73% of marketers in 2016 planning to increase their video use and spend.

Read More

Topics: Social Media News & Strategies, Generating & Nurturing Leads

10 Powerful Inbound Marketing Tactics For B2B Companies

Posted by Rita Braby on Mon, Oct 31, 2016 @ 10:24 AM

inbound marketing b2b

The world is turning to mobile and customers are more self-educated than ever before. For B2B companies, it can be difficult to know how to market themselves in the ever-changing tech world. Traditional forms of marketing are on their way out and more and more businesses are turning to inbound marketing.

Read More

Topics: SEO Resources, Generating & Nurturing Leads

Finally, LinkedIn Has A Conversion Tracking Feature

Posted by Rita Braby on Wed, Oct 05, 2016 @ 12:00 PM

LinkedIn conversion tracking

Image via. jejim / Shutterstock.com

LinkedIn has made marketers very happy with the announcement of their new conversion tracking feature. Many have found it difficult to measure the success of their campaigns, which ads have been the most effective, and more importantly, calculate their ROI.

Read More

Topics: Social Media News & Strategies, Generating & Nurturing Leads

Micro-Moments: How To ‘Be Quick’ For Customers

Posted by Rita Braby on Mon, Aug 29, 2016 @ 03:04 PM

mobile speed micro moments

Being quick is arguably the most important step in mastering micro-moments. People want instant gratification and are making decisions faster than ever before. Thanks to mobile, the behaviour of consumers is changing and their expectations of speed are increasing.

Read More

Topics: Online Advice, Generating & Nurturing Leads

Micro-Moments: How To ‘Be Useful’ For Customers

Posted by Rita Braby on Fri, Aug 26, 2016 @ 10:50 AM

mi.jpg

We recently looked at the rise of micro-moments and talked about how to be there for customers in these moments. The next blog in this series will look at how businesses can also 'be useful'.

Read More

Topics: Online Advice, Generating & Nurturing Leads

The Rise of Micro-Moments: How To 'Be There' For Customers

Posted by Rita Braby on Wed, Aug 24, 2016 @ 01:42 PM

132312123.jpg

Mobile phone usage continues to skyrocket. Google has recently been exploring the impact of this on consumer behaviour, and particularly the growing significance of “micro-moments”. Attention spans are getting shorter and shorter and demand for quick, relevant information is dictating sales.

Read More

Topics: Generating & Nurturing Leads

3 Reasons Your Mobile Landing Page Isn’t Getting Conversions

Posted by Rita Braby on Mon, Aug 15, 2016 @ 03:22 PM

mobile.jpg

More consumers than ever before are using mobile phones as their preferred device for online transactions.

Read More

Topics: Desktop & Mobile Website Design, Generating & Nurturing Leads

Recent Posts