If you’re running an ecommerce store, you’ll know that taking the time to write compelling copy to market your products can be challenging.
Whether you’re writing product descriptions, social media posts, or PPC ads, there’s a huge amount of work involved. The repetitive nature of these tasks can also drain your creativity. This is where AI copywriting comes in handy.
Topics: Guide to Content Marketing, Algorithm, content, artificial Intelligence, Content marketing, ecommerce, Copywriting, content strategy, ecommerce marketing, 2023, AI
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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, social media, digital marketing, Linkedin
HubSpot guest blogger - Anthony Hayde
Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.
Topics: Social Media News & Strategies, Guide to Content Marketing, social media
The Political Arena
Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.
Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing
You’ve got your Company page up and running, sharing Updates you think are useful or insightful, but you aren’t getting much interaction from your followers.
Topics: Social Media News & Strategies, Guide to Content Marketing
What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.
Topics: Online Advice, Guide to Content Marketing
We’ve all heard the phrase “content is king” but does that mean you have to create brand new content every day?
Topics: Guide to Content Marketing, SEO Resources
So you’ve got a great idea for a blog, but don’t know how to get readers? Before you start getting frustrated, there’s a few things involved in making a great blog and getting people to read and share it.
Topics: Guide to Content Marketing
There are many ways to generate leads, and therefore sales, through content marketing, but there are just as many ways to lose customers as well. If you’ve put a lot of money and effort into one area of the marketing funnel, say top of funnel (TOFU) blog posts, but neglected the next steps of Evaluation and Conversion for potential customers, then your chances of turning leads into buyers are greatly reduced.
Topics: Guide to Content Marketing, Generating & Nurturing Leads
Hubspot - a brand that has become synonymous with inbound marketing. Rather than push unwanted marketing messages out to an unsuspecting audience as most do now, inbound strategies focus on attracting the right type of prospects to you.
Topics: Guide to Content Marketing