Why you Need AI in your Copywriting Toolkit

Posted by Claire Matthews on Thu, Mar 16, 2023 @ 12:10 PM

 

If you’re running an ecommerce store, you’ll know that taking the time to write compelling copy to market your products can be challenging.  

Whether you’re writing product descriptions, social media posts, or PPC ads, there’s a huge amount of work involved. The repetitive nature of these tasks can also drain your creativity. This is where AI copywriting comes in handy.

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Topics: Guide to Content Marketing, Algorithm, content, artificial Intelligence, Content marketing, ecommerce, Copywriting, content strategy, ecommerce marketing, 2023, AI

Using Sponsored Content On Linkedin To Reach New Audiences

Posted by Jessica McKenna on Fri, Sep 07, 2018 @ 01:01 PM

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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style. 

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Topics: Guide to Content Marketing, Generating & Nurturing Leads, social media, digital marketing, Linkedin

5 Key Steps to Integrate Social Media Into Your Content Strategy

Posted by Anthony Hayde - HubSpot on Mon, May 14, 2018 @ 04:12 PM

Margin strategy blog

HubSpot guest blogger - Anthony Hayde

Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.

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Topics: Social Media News & Strategies, Guide to Content Marketing, social media

The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

Margin blog 3

The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

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Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing

10 Tips for Writing Compelling Company Updates on LinkedIn

Posted by Rita Braby on Mon, Aug 07, 2017 @ 08:15 AM

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You’ve got your Company page up and running, sharing Updates you think are useful or insightful, but you aren’t getting much interaction from your followers.

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Topics: Social Media News & Strategies, Guide to Content Marketing

Does Influencer Marketing Work For B2B?

Posted by Rita Braby on Wed, Mar 29, 2017 @ 02:30 PM

 influencer marketing b2b

What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.

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Topics: Online Advice, Guide to Content Marketing

5 Ways To Repurpose Old Content To Boost Your SEO

Posted by Rita Braby on Fri, Aug 12, 2016 @ 12:59 PM

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We’ve all heard the phrase “content is king” but does that mean you have to create brand new content every day?

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Topics: Guide to Content Marketing, SEO Resources

7 Steps To Build Your Copywriting SEO

Posted by Rita Braby on Mon, Jun 20, 2016 @ 03:15 PM

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So you’ve got a great idea for a blog, but don’t know how to get readers? Before you start getting frustrated, there’s a few things involved in making a great blog and getting people to read and share it.

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Topics: Guide to Content Marketing

5 Ways To Generate Leads Through Clever Content Marketing

Posted by Rita Braby on Wed, Jun 01, 2016 @ 04:03 PM

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There are many ways to generate leads, and therefore sales, through content marketing, but there are just as many ways to lose customers as well. If you’ve put a lot of money and effort into one area of the marketing funnel, say top of funnel (TOFU) blog posts, but neglected the next steps of Evaluation and Conversion for potential customers, then your chances of turning leads into buyers are greatly reduced.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads

Spotlight on Hubspot

Posted by Camille Storms on Thu, Apr 21, 2016 @ 11:50 AM

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Hubspot - a brand that has become synonymous with inbound marketing. Rather than push unwanted marketing messages out to an unsuspecting audience as most do now, inbound strategies focus on attracting the right type of prospects to you.

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Topics: Guide to Content Marketing

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