Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding
Topics: Guide to Content Marketing, Facebook, Content marketing, Facebook boost
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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, social media, digital marketing, Linkedin
HubSpot guest blogger - Anthony Hayde
Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.
Topics: Social Media News & Strategies, Guide to Content Marketing, social media
The Political Arena
Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.
Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing
Blogging has come a long way. From the first blog published online in 1994, right up to the rise of blogging as a key marketing tool in 2017, it's clear the world loves to consume content online.
Topics: Guide to Content Marketing, Digital Marketing Statistics
You’ve got your Company page up and running, sharing Updates you think are useful or insightful, but you aren’t getting much interaction from your followers.
Topics: Social Media News & Strategies, Guide to Content Marketing
What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.
Topics: Online Advice, Guide to Content Marketing
The internet is full of inspiring websites from mouth-watering food blogs to travel blogs from all over the world. Some of the most inspiring posts are from health, fitness and nutrition social media influencers. Here are 5 of the Best Australian Fitness Bloggers to follow:
Topics: Guide to Content Marketing, Entertainment
We’ve all heard the phrase “content is king” but does that mean you have to create brand new content every day?
Topics: Guide to Content Marketing, SEO Resources
