What Are Pillar Posts - And How Can They Help My SEO?

Posted by Sarah Phipps on Wed, Oct 30, 2019 @ 08:45 AM

WhatArePillarPosts

When it comes to creating content, you might think the more you put out into the Universe, the better. However, adding more content to outdated existing site architecture can actually confuse Google, making it harder to find and rank your content.

Read More

Topics: Guide to Content Marketing, SEO Resources, Pillar pages

How To Formulate A Content Strategy For Your Business

Posted by Sarah Phipps on Mon, Oct 21, 2019 @ 04:28 PM

 

HowToFormulateAContentMarketingStrategy

Think of your long term content plan as in investment in your future success - the more you create over time, the stronger your authority and relevance.
Read More

Topics: Guide to Content Marketing, Content marketing, HubSpot

What is Content Marketing?

Posted by Tiarna Adams on Tue, Jul 23, 2019 @ 12:15 PM

shutterstock_444596086

Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.

Read More

Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding

Facebook has Become Pay to Play: Here’s how to Win!

Posted by Steffen Wikhaug on Wed, Apr 10, 2019 @ 03:30 PM

 

shutterstock_730327105

 

The game has changed. Organic reach on Facebook is declining. Here’s why and how to combat it.

Read More

Topics: Guide to Content Marketing, Facebook, Content marketing, Facebook boost

Using Sponsored Content On Linkedin To Reach New Audiences

Posted by Jessica McKenna on Fri, Sep 07, 2018 @ 01:01 PM

shutterstock_234298054 (1)

It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style. 

Read More

Topics: Guide to Content Marketing, Generating & Nurturing Leads, social media, digital marketing, Linkedin

5 Key Steps to Integrate Social Media Into Your Content Strategy

Posted by Anthony Hayde - HubSpot on Mon, May 14, 2018 @ 04:12 PM

Margin strategy blog

HubSpot guest blogger - Anthony Hayde

Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.

Read More

Topics: Social Media News & Strategies, Guide to Content Marketing, social media

The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

Margin blog 3

The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

Read More

Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing

The State of Blogging in 2017 [Infographic]

Posted by Rita Braby on Mon, Oct 16, 2017 @ 10:20 AM

Blogging blog.jpg

Blogging has come a long way. From the first blog published online in 1994, right up to the rise of blogging as a key marketing tool in 2017, it's clear the world loves to consume content online.

Read More

Topics: Guide to Content Marketing, Digital Marketing Statistics

10 Tips for Writing Compelling Company Updates on LinkedIn

Posted by Rita Braby on Mon, Aug 07, 2017 @ 08:15 AM

writing.jpg

You’ve got your Company page up and running, sharing Updates you think are useful or insightful, but you aren’t getting much interaction from your followers.

Read More

Topics: Social Media News & Strategies, Guide to Content Marketing

Does Influencer Marketing Work For B2B?

Posted by Rita Braby on Wed, Mar 29, 2017 @ 02:30 PM

 influencer marketing b2b

What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.

Read More

Topics: Online Advice, Guide to Content Marketing

Recent Posts