10 of the Best Australian Food Blogs [2018]

Posted by Rita Braby on Wed, Aug 03, 2016 @ 03:00 PM

Margin food blog

Australian's love looking at food, we love reading about food, we love cooking shows and competitions about food. So it's not surprising that we have some of the best food bloggers in the world; cooking up delicious dishes and sharing them online to a vast and salivating audience.  

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Topics: Guide to Content Marketing, Entertainment

7 Steps To Build Your Copywriting SEO

Posted by Rita Braby on Mon, Jun 20, 2016 @ 03:15 PM

blogging seo image

So you’ve got a great idea for a blog, but don’t know how to get readers? Before you start getting frustrated, there’s a few things involved in making a great blog and getting people to read and share it.

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Topics: Guide to Content Marketing

5 Ways To Generate Leads Through Clever Content Marketing

Posted by Rita Braby on Wed, Jun 01, 2016 @ 04:03 PM

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There are many ways to generate leads, and therefore sales, through content marketing, but there are just as many ways to lose customers as well. If you’ve put a lot of money and effort into one area of the marketing funnel, say top of funnel (TOFU) blog posts, but neglected the next steps of Evaluation and Conversion for potential customers, then your chances of turning leads into buyers are greatly reduced.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads

Spotlight on Hubspot

Posted by Camille Storms on Thu, Apr 21, 2016 @ 11:50 AM

hub.jpg

Hubspot - a brand that has become synonymous with inbound marketing. Rather than push unwanted marketing messages out to an unsuspecting audience as most do now, inbound strategies focus on attracting the right type of prospects to you.

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Topics: Guide to Content Marketing

The difference between Content Marketing and Copywriting

Posted by Camille Storms on Mon, Mar 21, 2016 @ 12:16 PM

content-marketing-copywriting.jpg

Copywriting and content marketing aren't the same, but they’re often used in the same context, which makes the terms highly confusing. In this post we point out the differences of the two and share some tips on how to marry the terms – nowadays content marketing and copywriting should be done together.

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Topics: Guide to Content Marketing

5 tips to achieving greater user engagement online

Posted by David Murton on Wed, Mar 16, 2016 @ 09:30 AM

engaging-an-audience-concept-1.jpg

Read time: 3 - 4 minutes

To succeed online, you want your brand to be able to generate strong user engagement across various platforms, including your website, social media, emails, blog, and more. To achieve this, you need to ensure you're giving them plenty of reasons to want to engage with you. It's not just a matter of special deals or gift vouchers, but rather also creating content and a level brand transparency that will help people develop trust and a deep-seated interest in what you do.

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Topics: Social Media News & Strategies, Online Advice, Guide to Content Marketing

The power and importance of emotive wording

Posted by David Murton on Tue, Mar 08, 2016 @ 10:04 AM

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Read time: 3 - 4 minutes

We all know words hold a lot of power, and this especially true when it comes to emotive wording. Used in various media and for a seemingly infinite number of reasons, emotive wording is naturally used to evoke different emotional responses in people. In the marketing and advertising worlds, the emotion that is placed in your ad copy, social posts, blogs, etc. can be the difference between capturing or losing people's attention.

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Topics: Online Advice, Guide to Content Marketing

Emotive Marketing: The Hidden Emotional Needs of Consumers

Posted by Camille Storms on Tue, Mar 01, 2016 @ 10:14 AM

margin emotive blog

Read time: 4 - 5 minutes

This month, we take a closer look at Emotive Marketing and what it can mean for your business, product and/or service.

People generally make decisions emotionally and then rationalise them logically after, so that means Emotive Marketing affects people at a hidden, subconscious level. 

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Topics: Online Advice, Guide to Content Marketing

How to craft great content for your brand online

Posted by David Murton on Thu, Feb 18, 2016 @ 11:31 AM

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Read time: 4 - 5 minutes

Creating great content online can be a challenge, especially when you need to do so on a regular basis. Unlike other marketing channels, your online presence is something you need to constantly nurture and utilise to attract your ideal audience. If you do find it challenging to create effective content or are stuck on how to map out a constant flow of digital content, this blog offers you a few ideas that should help.

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Topics: Social Media News & Strategies, Online Advice, Guide to Content Marketing

Formulating a content marketing strategy for the New Year

Posted by Camille Storms on Tue, Dec 29, 2015 @ 10:48 AM

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2015 is almost coming to end and after taking our long-awaited and well-deserved breaks we are able to begin 2016 with a renewed sense of vigour and drive. So what better time to prepare your content marketing strategy for the year? If your goals are to build more customer relationships, encourage actions and build your brand identity this New Year, then having a content strategy is imperative.

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Topics: Guide to Content Marketing

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