Does Influencer Marketing Work For B2B?

Posted by Rita Braby on Wed, Mar 29, 2017 @ 02:30 PM

 influencer marketing b2b

What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.

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Topics: Online Advice, Guide to Content Marketing

5 Ways To Repurpose Old Content To Boost Your SEO

Posted by Rita Braby on Fri, Aug 12, 2016 @ 12:59 PM

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We’ve all heard the phrase “content is king” but does that mean you have to create brand new content every day?

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Topics: Guide to Content Marketing, SEO Resources

7 Steps To Build Your Copywriting SEO

Posted by Rita Braby on Mon, Jun 20, 2016 @ 03:15 PM

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So you’ve got a great idea for a blog, but don’t know how to get readers? Before you start getting frustrated, there’s a few things involved in making a great blog and getting people to read and share it.

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Topics: Guide to Content Marketing

5 Ways To Generate Leads Through Clever Content Marketing

Posted by Rita Braby on Wed, Jun 01, 2016 @ 04:03 PM

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There are many ways to generate leads, and therefore sales, through content marketing, but there are just as many ways to lose customers as well. If you’ve put a lot of money and effort into one area of the marketing funnel, say top of funnel (TOFU) blog posts, but neglected the next steps of Evaluation and Conversion for potential customers, then your chances of turning leads into buyers are greatly reduced.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads

Spotlight on Hubspot

Posted by Camille Storms on Thu, Apr 21, 2016 @ 11:50 AM

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Hubspot - a brand that has become synonymous with inbound marketing. Rather than push unwanted marketing messages out to an unsuspecting audience as most do now, inbound strategies focus on attracting the right type of prospects to you.

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Topics: Guide to Content Marketing

The difference between Content Marketing and Copywriting

Posted by Camille Storms on Mon, Mar 21, 2016 @ 12:16 PM

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Copywriting and content marketing aren't the same, but they’re often used in the same context, which makes the terms highly confusing. In this post we point out the differences of the two and share some tips on how to marry the terms – nowadays content marketing and copywriting should be done together.

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Topics: Guide to Content Marketing

5 tips to achieving greater user engagement online

Posted by David Murton on Wed, Mar 16, 2016 @ 09:30 AM

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Read time: 3 - 4 minutes

To succeed online, you want your brand to be able to generate strong user engagement across various platforms, including your website, social media, emails, blog, and more. To achieve this, you need to ensure you're giving them plenty of reasons to want to engage with you. It's not just a matter of special deals or gift vouchers, but rather also creating content and a level brand transparency that will help people develop trust and a deep-seated interest in what you do.

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Topics: Social Media News & Strategies, Online Advice, Guide to Content Marketing

The power and importance of emotive wording

Posted by David Murton on Tue, Mar 08, 2016 @ 10:04 AM

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Read time: 3 - 4 minutes

We all know words hold a lot of power, and this especially true when it comes to emotive wording. Used in various media and for a seemingly infinite number of reasons, emotive wording is naturally used to evoke different emotional responses in people. In the marketing and advertising worlds, the emotion that is placed in your ad copy, social posts, blogs, etc. can be the difference between capturing or losing people's attention.

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Topics: Online Advice, Guide to Content Marketing

Emotive Marketing: The Hidden Emotional Needs of Consumers

Posted by Camille Storms on Tue, Mar 01, 2016 @ 10:14 AM

margin emotive blog

Read time: 4 - 5 minutes

This month, we take a closer look at Emotive Marketing and what it can mean for your business, product and/or service.

People generally make decisions emotionally and then rationalise them logically after, so that means Emotive Marketing affects people at a hidden, subconscious level. 

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Topics: Online Advice, Guide to Content Marketing

How to craft great content for your brand online

Posted by David Murton on Thu, Feb 18, 2016 @ 11:31 AM

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Read time: 4 - 5 minutes

Creating great content online can be a challenge, especially when you need to do so on a regular basis. Unlike other marketing channels, your online presence is something you need to constantly nurture and utilise to attract your ideal audience. If you do find it challenging to create effective content or are stuck on how to map out a constant flow of digital content, this blog offers you a few ideas that should help.

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Topics: Social Media News & Strategies, Online Advice, Guide to Content Marketing

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