What is Content Marketing?

Posted by Tiarna Adams on Tue, Jul 23, 2019 @ 12:15 PM

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Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding

The Ultimate Guide to a Compelling Explainer Video

Posted by Guest Author on Tue, Jul 17, 2018 @ 03:33 PM

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Explainer videos come in handy, especially for startup companies who often come up with niche products with unique features. And If you’re working on a startup, you should give explainer videos a shot. Even if you think your product isn’t cool enough – you may be surprised by how many people will be interested in it.

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Topics: infographics

SEO For Small-Business Websites: What You Need To Know [Infographic]

Posted by Rita Braby on Fri, Apr 20, 2018 @ 10:54 AM

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SEO can seem like a mystery, particularly for small-business owners trying to optimise their digital presence. There are a few key things that matter for small-business websites in regards to their SEO.

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Topics: Desktop & Mobile Website Design, SEO Resources, infographics

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