With 2020 around the corner, you've probably started coming up with a list of goals for your marketing in the new year - but have you thought about how you might measure their success?
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Topics: Guide to Content Marketing, social media, Instagram, customer interaction, twitter, marketing, google, Content marketing, strategy, KPI
A lot of business owners fall into the trap of just looking at their website’s number of total views, but that number is just a vanity metric. Here are the numbers you really should be looking at...
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Topics: Desktop & Mobile Website Design, EDM, KPI