LinkedIn has been the enigma of social platforms since it launched in 2003, with a heavy focus on Business-to-Business (B2B) marketing and connecting businesses and professionals together.
80% of LinkedIn users have influence over their companies' purchase decision, according to LinkedIn. It is an untapped goldmine for digital marketing.
It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style.