With millions of business decision makers, LinkedIn may be the best B2B marketing platform available right now. Don't know how to get started? We've got you covered!
Even with almost 700 million users, you could argue that LinkedIn is severely underrated as a social network - and underutilised as a B2B lead generator! More than just an online resume, LinkedIn can be a fantastic way to connect with potential clients.
80% of LinkedIn users have influence over their companies' purchase decision, according to LinkedIn. It is an untapped goldmine for digital marketing.
It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style.