Building customer trust is crucial for running a successful ecommerce store. If your visitors don’t feel safe and welcome, then they are unlikely to stay around and make a purchase.
When your customers have trust in your store and your brand, you can expect:
- Higher conversions and sales
- Fewer cart abandonments
- More repeat purchases
- Stronger brand loyalty
So, how do we achieve this? In this blog, we’re sharing our checklist for building customer trust on your Shopify store.
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Topics:
marketing,
online shopping,
ecommerce,
online tools,
marketing tips,
Shopify,
ecommerce marketing,
2023,
checkout
We’ve all seen them, that little box that pops up in the corner of your screen: ‘Hey there! How can I help you?’
You may engage, have your query solved, or you may experience conversational ping-pong with a chatbot that does not provide the answers you need.
As an eCommerce business owner, you may think chatbots are a good, but ultimately unnecessary addition to your website and/ or campaigns. I’m here to tell you you’re wrong.
Chatbots can revolutionise your customer service and give your business a competitive edge. Let's dive into how chatbots can improve your ecommerce business.
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Topics:
marketing,
digital marketing,
chatbots,
ecommerce,
engagement,
customer journey,
Shopify,
2022,
ecommerce marketing
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If you’re running an ecommerce store on Shopify and looking for ways to improve your shop and increase your sales, then apps are the way to go.
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Topics:
Apps,
marketing,
online shopping,
Amplify,
ecommerce,
2021,
sales,
Shopify
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Topics:
Social Media News & Strategies,
Online Advice,
Business News,
social media,
Instagram,
marketing,
advertising,
instagram stories,
social media marketing,
engagement,
digital marketing trends
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We never thought we’d make a personalised Instagram account for our office dog… but now we might just be considering it!
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Topics:
social media,
Reach,
Instagram,
marketing,
digital marketing,
Content marketing,
strategy,
social media marketing,
blog post

As your company grows and expands, it is inevitable that you will have to realign your brand at some point.
There are plenty of reasons for rebranding. It could be because your target market has grown apart from your brand over the years, your competition has recently undergone a modern upgrade, putting pressure on your company to do the same, or your brand has a poor reputation that you would like to change.
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Topics:
marketing,
digital marketing,
strategy,
branding,
re branding

Let us set the scene…
Visualise your house, all clean and organised...for a brief second, before the washing basket starts to fill up again and the dishes stack higher and higher. Now imagine that instead of doing menial tasks like washing clothes and doing the dishes day in and day out, you had a cleaning wizard to do these tasks for you.
Your house is now clean and organised all the time, your daily chores are a thing of the past, and you have free time to excel in other aspects of your life. Automated marketing is this wizard for your business. It does the daily chores, so your company can be as prepared and efficient as it can be.
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Topics:
marketing,
digital marketing,
automated marketing,
strategy
We upgrade our car, house and maybe even our significant other… so why not upgrade our website too. It is hard letting go of something you’ve known, loved and depended on for a long time but trust us, you’ll be better off for it.
Just for clarification, we are talking about your website design, not your significant other.
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Topics:
Online Advice,
Desktop & Mobile Website Design,
Technology,
marketing,
digital marketing

A lot has changed since the beginning of commercial advertising. One of the biggest changes that has occurred is the perceptions of both men and women. But, now, with gender-neutrality becoming the norm is gender-specific marketing reaching it's demise?
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Topics:
Social Issues,
marketing,
online shopping,
gender,
retail