From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:
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Topics: Digital Marketing Statistics, Entertainment, Reach, marketing, human brands, youtube, content, ads, advertising, digital marketing, Content marketing, strategy
At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.
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Topics: Generating & Nurturing Leads, social media, Facebook, customer interaction, marketing, Content marketing, strategy, social media marketing, voice, engagement, Facebook audiences
In the age of hashtags, likes and tweets, it is easy to assume that email marketing has become a thing of the past.
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Topics: Digital Marketing Statistics, customer interaction, marketing, digital marketing, EDM, strategy
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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:
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Topics: Generating & Nurturing Leads, Public Relations, social media, Facebook, customer interaction, marketing, conversational marketing, social media marketing, engagement
As your company grows and expands, it is inevitable that you will have to realign your brand at some point.
There are plenty of reasons for rebranding. It could be because your target market has grown apart from your brand over the years, your competition has recently undergone a modern upgrade, putting pressure on your company to do the same, or your brand has a poor reputation that you would like to change.
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Topics: marketing, digital marketing, strategy, branding, re branding
Let us set the scene…
Visualise your house, all clean and organised...for a brief second, before the washing basket starts to fill up again and the dishes stack higher and higher. Now imagine that instead of doing menial tasks like washing clothes and doing the dishes day in and day out, you had a cleaning wizard to do these tasks for you.
Your house is now clean and organised all the time, your daily chores are a thing of the past, and you have free time to excel in other aspects of your life. Automated marketing is this wizard for your business. It does the daily chores, so your company can be as prepared and efficient as it can be.
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Topics: marketing, digital marketing, automated marketing, strategy
We upgrade our car, house and maybe even our significant other… so why not upgrade our website too. It is hard letting go of something you’ve known, loved and depended on for a long time but trust us, you’ll be better off for it.
Just for clarification, we are talking about your website design, not your significant other.
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Topics: Online Advice, Desktop & Mobile Website Design, Technology, marketing, digital marketing
With Mother's Day coming up this weekend, many of us are still searching for the perfect gift.
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Topics: marketing, retail, mothers day, advertising
A lot has changed since the beginning of commercial advertising. One of the biggest changes that has occurred is the perceptions of both men and women. But, now, with gender-neutrality becoming the norm is gender-specific marketing reaching it's demise?
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Topics: Social Issues, marketing, online shopping, gender, retail
When it comes to building a brand, the traditional approach has been conclusive of expensive advertising campaigns and big-budget corporate enterprise, but in this new era of social interaction, many brands are doing quite the opposite to great effect.
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Topics: Business News, Advertising Tips, Evolution of Brands, social media, customer interaction, marketing, human brands