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We never thought we’d make a personalised Instagram account for our office dog… but now we might just be considering it!
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Topics: social media, Reach, Instagram, marketing, digital marketing, Content marketing, strategy, social media marketing, blog post
It’s that time of year again - Valentines Day! Love is in the air, florists are frantically organising orders and marketers are developing campaigns to tug at your heartstrings and convince you to buy a gift for your significant other.
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Topics: social media, customer interaction, marketing, online shopping, advertising, digital marketing, 2020, blog post, Valentine's Day
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The massive benefit that effective creation and implementation of a Consumer Persona - also called a Customer Avatar/Buyer Persona - can have on your business is immense and cannot be understated.
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Topics: marketing, customer avatar, buyer personas, 2020, consumer persona
Customer reviews can be both positive and negative; and with the constant increase in social media usage, reviews are often left online for the public to see.
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Topics: Social Media News & Strategies, social media, Algorithm, marketing, google, blog, blogging, facebook ads, strategy, social media marketing, Facebook boost, engagement, retargeting, Facebook audiences, Pillar pages, digital marketing trends, 2020
With 2020 around the corner, you've probably started coming up with a list of goals for your marketing in the new year - but have you thought about how you might measure their success?
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Topics: Guide to Content Marketing, social media, Instagram, customer interaction, twitter, marketing, google, Content marketing, strategy, KPI
What is a marketing retainer? How does it work? Why should you get one?
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When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.
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Topics: Digital Marketing Statistics, Advertising Tips, Reach, Instagram, twitter, marketing, content, digital marketing, Content marketing, blog, blogging, electronic direct mail, seo, social media marketing, engagement, email marketing
We all know someone who rolls their eyes at the mention of the word ‘blogger’. A lot of people may be of the opinion that blogging is pointless or that they are above such a millennial-centric trend or some people might even think that writing blogs is easy and that anyone can do it. In actual fact, these assumptions couldn’t be further from the truth. HubSpot’s Ultimate List of Marketing Statistics for 2019 states that marketers who prioritise blogging are 13x more likely to have a positive ROI. However, blogging can be difficult, and almost no one gets it right the first time. Below are some common blogging mistakes that you should avoid:
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Topics: Reach, marketing, content, Content marketing, blog, blogging, conversational marketing, strategy, branding, engagement
Long gone are the days where you would approach potential customers on your forecourt and ream off a list of car features, talking a mile a minute in the hopes that you could bag a sale. As a car dealership in 2019, your focus should be on increasing your website traffic which will in turn, lead to an increase in sales and customers. The competition in the automotive industry is stiff and it is a rapidly changing landscape. Below are 5 strategies to help you increase your car sales and beat your competitors:
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Topics: Generating & Nurturing Leads, marketing, content, blogging, EDM, facebook ads, Headlines, engagement, email marketing, Facebook audiences
Search Engine Optimization is a strategy utilised in digital marketing to rank your page as highly as possible in search engines. Basically, you’re trying to be best mates with Google. Off-page SEO relates to external factors such as social media attention and other websites providing links to your page. On-page SEO factors are those which are directly related to your individual pages- and which we have more control over. Below are 3 of the main ways in which we can optimise our websites using on-page SEO:
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Topics: SEO Resources, Digital Marketing Statistics, Technology, Reach, marketing, google, digital marketing, seo