Why Your Company Should be Using Automated Marketing

Posted by Jessica McKenna on Fri, Sep 28, 2018 @ 10:24 AM

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Let us set the scene…

Visualise your house, all clean and organised...for a brief second, before the washing basket starts to fill up again and the dishes stack higher and higher. Now imagine that instead of doing menial tasks like washing clothes and doing the dishes day in and day out, you had a cleaning wizard to do these tasks for you.

Your house is now clean and organised all the time, your daily chores are a thing of the past, and you have free time to excel in other aspects of your life. Automated marketing is this wizard for your business. It does the daily chores, so your company can be as prepared and efficient as it can be.

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Topics: marketing, digital marketing, automated marketing, strategy

10 Reasons Why It's Time For A Website Redesign

Posted by Jessica McKenna on Thu, Aug 30, 2018 @ 10:39 AM

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We upgrade our car, house and maybe even our significant other… so why not upgrade our website too. It is hard letting go of something you’ve known, loved and depended on for a long time but trust us, you’ll be better off for it.

Just for clarification, we are talking about your website design, not your significant other.

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Topics: Online Advice, Desktop & Mobile Website Design, Technology, marketing, digital marketing

Best Mother's Day Campaigns of 2018

Posted by Rachael Fenton on Thu, May 10, 2018 @ 04:40 PM


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With Mother's Day coming up this weekend, many of us are still searching for the perfect gift.
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Topics: marketing, retail, mothers day, advertising

Is Gender-Specific Marketing A Thing Of The Past?

Posted by Rachael Fenton on Wed, May 09, 2018 @ 09:00 AM
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A lot has changed since the beginning of commercial advertising. One of the biggest changes that has occurred is the perceptions of both men and women. But, now, with gender-neutrality becoming the norm is gender-specific marketing reaching it's demise?

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Topics: Social Issues, marketing, online shopping, gender, retail

The Death of Traditional Branding and the Rise of Human Equity

Posted by Nick Hall on Thu, May 03, 2018 @ 08:28 AM

human brands

When it comes to building a brand, the traditional approach has been conclusive of expensive advertising campaigns and big-budget corporate enterprise, but in this new era of social interaction, many brands are doing quite the opposite to great effect.

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Topics: Business News, Advertising Tips, Evolution of Brands, social media, customer interaction, marketing, human brands

The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

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The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

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Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing

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