Is Gender-Specific Marketing A Thing Of The Past?

Posted by Rachael Fenton on Wed, May 09, 2018 @ 09:00 AM
genderroles

A lot has changed since the beginning of commercial advertising. One of the biggest changes that has occurred is the perceptions of both men and women. But, now, with gender-neutrality becoming the norm is gender-specific marketing reaching it's demise?

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Topics: Social Issues, marketing, online shopping, gender, retail

Shoppable Instagram Posts: Australia’s Latest E-Commerce Trend

Posted by Nick Hall on Thu, Apr 19, 2018 @ 08:33 PM

instagram shoppable posts

When Instagram announced last year that they would be rolling-out shoppable organic posts for a select number of businesses in the US, few Australian retailers took notice. Now that the facebook-owned image and video app’s shoppable feature has finally hit our shores, it’s time businesses prepped their pages for the social shopper.

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Topics: Generating & Nurturing Leads, social media, Instagram, customer interaction, online shopping

All You Need to Know About eBay (Infographic)

Posted by Nick Hall on Wed, Apr 11, 2018 @ 10:46 AM

eBay history

The rise of E-Commerce has changed the way we shop for good, from electronics to clothes to cars, and we owe it all to industry giant eBay.

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Topics: Business News, Evolution of Brands, customer interaction, customer service, online shopping

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